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Kristin Juszczyk Brings Her Signature Style to 49ers Game in New Custom Look

The entrepreneur and designer’s DIY skills strike again.

Ananya Panchal

Kristin Juszczyk
Kristin Juszczyk / Amy Sussman/Getty Images

The queen of DIY has struck again, and this time she’s proving she can do it all in a pinch.

For the 49ers’ Sept. 14 matchup against the New Orleans Saints (which San Francisco won 26–21), Kristin Juszczyk turned the sidelines into her personal runway. The designer and Off Season cofounder showcased her signature fashion-meets-football aesthetic, blending sustainability and creativity with a ready-to-wear staple from her recently released NFL collection.

A custom tank, made with hotel tools

Juszczyk started with a simple, cropped white tank top, then gave it an epic upgrade. She punched holes into the hemline and attached dangling gold charms from Lucky Goldie using eyelets, spelling out “JUICE” and “44” in honor of her husband, 49ers fullback Kyle Juszczyk.

It was clever, scrappy and super chic—like a personalized charm necklace, but way cooler.

“I’m feeling spicy today btw I got this idea to put charms on my tank last night and was slamming the eyelets shut with a hotel iron it’s so crooked,” she captioned the outfit reveal on Instagram, set to Sabrina Carpenter’s “Nobody’s Son”—a viral TikTok audio often used to transition between outfits. Juszczyk gave the trend her own twist, using it to show off her full DIY-meets-designer look.

“Spice queen!,” Kyle exclaimed.

Styled for the sidelines, but made for the fans

The 30-year-old paired the customized tank with Off Season’s Unisex Black San Francisco 49ers Track Pants ($190), one of the standout pieces from the brand’s just-launched NFL ready-to-wear drop. With athletic mesh panels, cargo pockets, cinchable leg openings and bold embroidery, the pants strike the perfect balance of comfort and fashion-forward edge.

“There’s a track pant, and it is just so beautiful. It’s such a standout piece,” the New York native, who now lives in San Jose, Calif., told SI Swimsuit recently of the item. “The fabric has, like, a luxe sheen to it, and there’s huge embroidery all over. It’s a piece you can elevate, but it also has drawstrings on the bottom so you can make them joggers if you want to keep it casual. I think that’s going to be like our staple. I hope to bring that, probably throughout all the leagues that we end up doing.”

Kristin Juszczyk
Kristin Juszczyk / Alison Yin/Courtesy of Verizon Business

Juszczyk finished the look with gold hoops, chunky bangles, white sneakers and glowing glam that accentuated her fresh blowout and radiant confidence.

And in true Off Season fashion, the outfit wasn’t just about supporting her husband’s team—it was about repping women in sports fashion.

In a fanwear space still largely dominated by men’s silhouettes, styles and sizing, Off Season continues to lead the charge with its inclusive, female-forward approach.

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