SI LifeStyle

Rosie Huntington-Whitley Nails ‘90s Bombshell Blowout Look

The model and actress starred in a dazzling new campaign for haircare brand Gisou.

Ananya Panchal

Rosie Huntington-Whiteley
Rosie Huntington-Whiteley / Marc Piasecki/Getty Images

Rosie Huntington-Whiteley is bringing the bounce and the beauty cred in her latest modeling moment for cult-favorite haircare brand Gisou.

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The British supermodel just made her debut as the label’s first-ever global brand ambassador, starring in the campaign for its newest launch: the Honey Milk 5-in-1 Styling Cream.

In a series of jaw-dropping studio shots, Huntington-Whiteley posed in a sultry black leather top with a daring keyhole cutout, her honey-toned locks blown out into perfectly voluminous, face-framing curls. The 38-year-old served the perfect blend of ‘90s runway bombshell and high-gloss editorial. Hair this good doesn’t just happen—it’s curated.

“Excited to share the latest addition to my hair routine — the new @gisou Honey Milk 5-in-1 Styling Cream,” the actress captioned a carousel on Instagram, announcing the partnership and teasing the product. “Featherlight, flexible, and leaves your hair glossy, soft, and full of movement. Proud to join Gisou as their first global brand ambassador and to be part of bringing this game-changer to life. #GisouPartner.”

Beauty guru Negin Mirsalehi launched the company in 2015, debuting with its now-iconic Honey Infused Hair Oil. Since then, the Gisou has grown into a full-fledged haircare empire rooted in Mirsalehi’s family beekeeping heritage and her mission to make honey-based products a styling staple. Now, nearly a decade later, the brand is expanding again—with its biggest face yet.

“I’ve always believed that your hair can be your best accessory,” Mirsalehi wrote on Instagram. “Having Rosie with us makes this launch even more special. She’s a true style icon whose genuine love for beauty and belief in hair as a form of self-expression make her the perfect match for Gisou.”

The $29 Styling Cream promises to do it all—offering flexible hold, heat protection, hydration, frizz control and that ultra-coveted glazed shine. According to Mirsalehi, it’s been in the works for more than two years, and she’s used it faithfully throughout every stage of formulation.

“Everyone who knows me knows I never use hairspray, not even on set,” she added. “I always want soft, bouncy curls, shine, and long-lasting hold without the crunch.”

The result is a weightless, multitasking cream that brings that “done-but-undone” salon finish to everyday styling—whether you’re heading to a shoot or just want your Zoom hair to hit different.

With Huntington-Whiteley fronting the campaign and showing off the results IRL, we’re already sold. It’s glamorous, functional and supermodel-approved, just how we like it.

Join the waitlist for the styling cream, dropping on Aug. 22, here, and shop the full site now at gisou.com. You can also purchase the product in-store or online at Sephora.com. We’re huge fans of their mask, leave-in conditioner and shimmering lip oil.

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