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Sydney Sweeney is Dashing in Denim for American Eagle’s Newest Fall Line

The ‘Euphoria’ star’s latest photos are giving us a major reason to snag these staple items.

Bailey Colon

Sydney Sweeney
Sydney Sweeney / Weiss Eubanks/NBCUniversal/Getty Images

Sydney Sweeney can rock an embellished gown on the steps of the MET or a classic pair of jeans—and in both cases, the 27-year-old actress never fails to capture our attention.

And this week, the Spokane, Wash., native did just that when she took over the denim world with her latest collaboration: an ad campaign with American Eagle. Announced on Wednesday morning, Sweeney is front-lining the company’s newest campaign, which is centered around the slogan “Sydney Sweeney Has Great Jeans.”

The curated collection consists of every closet staple a shopper could want, ranging from embroidered wide-legged jeans to lace-trimmed camis to oversized denim jackets. Each piece speaks to the relaxed style and “Cool Girl” vibe of the superstar, showcasing a mix of pieces that are equal parts trendy and timeless. Chatting about how the collab came to be, Sweeney revealed that it was a pretty organic fit, as she’s been a longtime fan and shopper of the brand herself.

“[American Eagle’s] commitment to creating pieces that make you feel confident and comfortable in your own skin is something that resonates with me,” the actress said per US Weekly. “It’s rare to find a brand that grows with you the way American Eagle has for generations. They have literally been there with me through every version of myself.”

In a separate interview with InStyle, the actress—who is currently filming the highly anticipated third season of Euphoria while simultaneously promoting her big-screen biopic Christy—also revealed that denim in general is a massive staple in her own wardrobe.

“I am definitely a jeans and T-shirt girlie,” Sweeney said, calling American Eagle’s denim “the softest, stretchiest, nicest jeans” she has tried to date. “I didn’t think that you’d ever catch me flying in jeans, but I literally wore a pair of American Eagle jeans on the plane yesterday.”

And the brand itself is just as enthusiastic as the actress is about the new collab, with American Eagle’s president and executive creative officer Jennifer Foyle noting it’s Sweeney’s captivating persona that ties the campaign together.

“Innovative fits and endless versatility reflect how our community wears their denim: Mixed, matched, layered and lived in,” she explained per The Hollywood Reporter. “With Sydney Sweeney front and center, she brings the allure, and we add the flawless wardrobe for the winning combo of ease, attitude and a little mischief.”

You can shop Sweeney’s denim collection—which features her favorite picks for both men’s and women’s wear—exclusively at American Eagle.

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Bailey Colon
BAILEY COLON

Bailey Colón is a writer on the Breaking and Trending News team for SI Swimsuit. Before joining SI Swimsuit, Colón worked at the National Basketball Association where she served as a founding member of the ‘Starting 5’ newsletter and led editorial operations for the NBA App and dotcom. Colón is particularly passionate about the impact of athletics on popular culture, fashion and media. The New England native has a bachelor’s degree from Marist College in journalism and political science.

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