SI LifeStyle

Cindy Kimberly Poses Roadside With a Lollipop, Announces Clothing Brand LOBA

The SI Swimsuit model has been teasing her own designs on Instagram recently.

Ananya Panchal

Cindy Kimberly.

Cindy Kimberly.

The day has finally come. Cindy Kimberly just announced her clothing line, LOBA by Cindy Kimberly. The 2022 SI Swimsuit model and calendar cover star posted a stunning series of vintage pics on Instagram wearing her own designs. 

The 24-year-old donned a sweet flowy white two-piece set including a puff sleeve crop top and drawstring mini skirt. She paired the girly number with brown cowboy boots, black heart-shaped sunglasses and gold hoop earrings. Kimberly also added a lollipop as a prop and posed roadside, sticking her thumb out like a hitchhiker. Her hair was parted in the middle and sectioned into two long French braids, with her curtain bangs left loose and flailing in the wind.

“it was woodstock in my mind,” she captioned the April 17 carousel of photos she shared with her seven million IG followers. The quote references Lana Del Rey’s “Coachella – Woodstock In My Mind.”

Kimberly tagged photographer Selah in the caption and noted that the LOBA collection will be available on the Revolve website “soon.” “Loba” translates to “wolf” or “fox” in Spanish, meaning an attractive woman in slang. 

Kimberly was born in the Netherlands and is of Spanish and Indonesian descent. The model, who is dating professional soccer player Dele Alli, dropped the first hint of a clothing line last May in an interview with Nylon about her SI Swimsuit appearance.

Last week, she shared another stunning series of images from a self-photo shoot where she did her own glam and donned a beautiful bedazzled sheer pink dress that she made herself.

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Ananya Panchal
ANANYA PANCHAL

Ananya Panchal is a writer on the Lifestyle and Trending News team for SI Swimsuit, where she covers fashion, beauty, pop culture and the internet’s favorite personalities and trends. She joined the brand in 2022 after roles at Bustle, the San Francisco Chronicle and the TODAY Show. Panchal loves to write about fashion in all its forms—from standout runway moments and evolving street style to the best accessories to elevate each season’s wardrobe (she rarely goes anywhere without a stack of jewelry and a coffee in hand). A self-proclaimed beauty fanatic, she’s always on the hunt for must-have products and loves breaking down viral trends. Her favorite series at the moment is spotlighting female founders and the stories behind the brands they’ve built—especially those shaping the future of fashion, wellness and tech. She is based between New York City and San Francisco and, when she’s not writing, can be found rewatching One Tree Hill, playing sudoku, trying new restaurants or ranking her favorite Disney Channel Original Movies. She holds a bachelor’s degree in communications and journalism with a minor in criminal justice from Boston University.

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