Georgina Burke Reflects on SI Swimsuit Debut, Featuring Her Own Swimwear Line

The model wore a bikini from her own clothing line, Burke NYC.
Georgina Burke.

Georgina Burke.


Georgina Burke’s 2022 SI Swimsuit debut was a rollercoaster of (exciting) emotions. She found out about the photo shoot just 24 hours beforehand, packed up all her belongings immediately and flew to Barbados.

At her rookie feature with photographer Ben Watts, Burke got to model a swimsuit from her own line, Burke NYC. Talk about a full-circle moment!

In 2014, she was the face of Torrid’s swimsuit collection, so Burke knows a thing or two about the struggle of finding the perfect-fitting bikini. The New York City resident spent a few years posing for Polo Ralph Lauren swim as well, and in 2019, she founded her brand with the goal of creating size-friendly and fully adjustable swimwear.

Burke shared a sweet throwback video from last year’s SI Swimsuit photo shoot on TikTok.

“Sports illustrated! Wearing my own brand 😭♥️,” she captioned the post in which she wore a black lace-up bikini top, stringy bottoms and a bright yellow baseball cap.

“Getting to Barbados was a nightmare. I was actually in Montana at the time. I had all my winter clothes, went to New York, took like six COVID tests, packed a summer suitcase, and got out the door the next morning by 6 a.m.,” the Australian model explained, adding that she already knew some of the team and found comfort in that. 

“MJ [Day, SI Swimsuit editor in chief] took the best care of me. She made me feel confident and said I didn’t have to try anything I wasn’t comfortable wearing,” Burke continued. “I feel like a woman of my size doesn’t necessarily get to say what we can and can’t wear because I think it’s like they only have one or two things that will fit us, and you just have to roll with it. Whereas SI had like 82 swimsuits that all fit, luckily.”

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Published
Ananya Panchal
ANANYA PANCHAL

Ananya Panchal is a writer on the Lifestyle and Trending News team for SI Swimsuit, where she covers fashion, beauty, pop culture and the internet’s favorite personalities and trends. She joined the brand in 2022 after roles at Bustle, the San Francisco Chronicle and the TODAY Show. Panchal loves to write about fashion in all its forms—from standout runway moments and evolving street style to the best accessories to elevate each season’s wardrobe (she rarely goes anywhere without a stack of jewelry and a coffee in hand). A self-proclaimed beauty fanatic, she’s always on the hunt for must-have products and loves breaking down viral trends. Her favorite series at the moment is spotlighting female founders and the stories behind the brands they’ve built—especially those shaping the future of fashion, wellness and tech. She is based between New York City and San Francisco and, when she’s not writing, can be found rewatching One Tree Hill, playing sudoku, trying new restaurants or ranking her favorite Disney Channel Original Movies. She holds a bachelor’s degree in communications and journalism with a minor in criminal justice from Boston University.