Hailey Bieber Is Magnificent, Channels a Mermaid in Orange String Bikini

The model declared her ‘mood all summer long’ on Instagram.
Hailey Bieber

Hailey Bieber.

Hailey Bieber is quickly becoming the queen of Instagram bikini content. She recently rocked a colorful swim top and stringy bottoms, as well as a colorful printed swim top with a body chain.

On April 4, the Rhode founder and creative director imitated a mermaid in her latest swimwear snap—literally. Bieber sat on the beach wearing a vibrant orange string bikini top, while the lower half of her body was covered in sand that had been artfully shaped into a mermaid tail.

She flaunted her toned abs and bronzed skin and accessorized with a pair of black sunglasses, matching orange earrings and, of course, a delicate gold body chain around her waist.

“Mood all summer long,” Bieber wrote in the caption of the post she shared with her 49.4 million followers.

Other photos in the collage were promotional images for Bieber’s new flavor of the fan-favorite Rhode peptide lip treatment. The limited-edition passionfruit jelly scent dropped on Thursday.

“it tastes like the best hawaiian vacation 🤌🏽🌊☀️🌴,” Sara Tan Christensen stated of the hydrating product in the comments.

“Omg,” Addison Rae gushed.

“This is a vibe,” Tess Annique Souray added.

“Yassss 🌊🔥🧜‍♀️,” Ron Robinson exclaimed.

“Now THAT is special or clever!!!! @haileybieber ❤️,” Bethann Hardison declared. 

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Cara O’Bleness


Cara is a trending news writer/editor for Sports Illustrated Swimsuit. A passionate writer and editor with more than 10 years of experience in print and online media, she loves storytelling and believes that words have the power to change the world. Prior to joining the team, Cara worked as a writer and editor across a number of content verticals, including food, lifestyle, health and wellness, and small business and entrepreneurship. In her free time, Cara loves reading, spending time with her family and making her way through Michigan’s many microbreweries. She is a graduate of Michigan State University's School of Journalism.