Hailey Bieber Radiates ‘Summer Energy’ in String Bikini Bottoms and Colorful Top

The model shared several thirst traps while promoting a new product.
Hailey Bieber

Hailey Bieber.

Hailey Bieber is a marketing genius. The Rhode founder donned a colorful zip-up swim top and brown string bikini bottoms to promote a new flavor of her skincare brand’s beloved product, the peptide lip treatment.

The first photo in the collage of spicy images was taken from behind as the 26-year-old turned her head toward the camera. She looked fresh-faced, while her hair was sandy and slicked back. Bieber accessorized with another body chain and lots of bangle bracelets. 

She held a tube of the nourishing lip treatment between her teeth in the second snap, while the model tucked the product into her bikini string in another.

“Summer energy… Passionfruit Jelly,” Bieber wrote in the caption of the post she shared with her 49.4 million followers on March 30. “Coming 4/6 9am pst. @rhode 🔆🔆.”

“Oh woooooow 🤤,” singer Justine Skye commented.

“😍😍😍😍😍,” three-time SI Swimsuit model Kelsey Merritt wrote.

“Riding for Rhode 😍🔥,” another person added.

The peptide lip treatment is currently available in watermelon slice, salted caramel and unscented varieties. Bieber announced the new flavor on the brand’s official IG account on Wednesday.

“MY FAVE 🤤 CANNOT WAIT,” beauty director Sara Tan Christensen gushed.

“Passionfruit?! YESSSS!!” vlogger Chloe Morello exclaimed. “I’ll eat my way thru this! 👏.”

Make sure to follow SI Lifestyle in Google News!

Cara O’Bleness


Cara is a trending news writer/editor for Sports Illustrated Swimsuit. A passionate writer and editor with more than 10 years of experience in print and online media, she loves storytelling and believes that words have the power to change the world. Prior to joining the team, Cara worked as a writer and editor across a number of content verticals, including food, lifestyle, health and wellness, and small business and entrepreneurship. In her free time, Cara loves reading, spending time with her family and making her way through Michigan’s many microbreweries. She is a graduate of Michigan State University's School of Journalism.