Kendall Jenner Impresses in Black String Bikini, Cheekily Sips Tequila Beachside

The reality TV star and model promoted one of her products at the same time.
Kendall Jenner

Kendall Jenner.

Kendall Jenner knows how to grab the internet’s collective attention. The reality TV star donned a black string bikini for a series of Instagram photos that promoted her handcrafted liquor brand, 818 Tequila.

The model and entrepreneur sat on the sand in the first snap, with a glass in her hand and the unique number eight-shaped bottle on the beach next to her. Jenner, who accessorized with a red baseball cap, stood up for the next photo and raised her glass to the sky. She cheekily peered back over her shoulder in another image, posed in the water for one more and playfully strummed an air guitar in the final slide.

She captioned the gallery with an appropriate emoji: “🎸.”

“the cutest !!!!!!!” younger sister Kylie Jenner declared in the comments.

“Honestly….. you’re just perfect,” big sis Khloe Kardashian gushed.

“What a babe ❤️,” Natalie Halcro applauded.

“Cheers 🥂🤍,” the official 818 Tequila IG account added.

Jenner launched the brand in May 2021, though the 27-year-old told Rolling Stone last summer that the company had been in the works for several years.

“I started this process five years ago and I had a ton to learn then and still have a ton to learn now,” Jenner told Rolling Stone. “But I feel so frickin’ lucky that I have these people that have guided me through this process, both publicly and privately. And even though we had some challenges, we’ve come through and we’re having a great time.”

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Cara O’Bleness


Cara is a trending news writer/editor for Sports Illustrated Swimsuit. A passionate writer and editor with more than 10 years of experience in print and online media, she loves storytelling and believes that words have the power to change the world. Prior to joining the team, Cara worked as a writer and editor across a number of content verticals, including food, lifestyle, health and wellness, and small business and entrepreneurship. In her free time, Cara loves reading, spending time with her family and making her way through Michigan’s many microbreweries. She is a graduate of Michigan State University's School of Journalism.