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TikTok Star and University of Miami Student Alix Earle Signs With United Talent Agency

The 22-year-old has 4.8 million followers on the video-based platform.

Ananya Panchal

Alix Earle.

Alix Earle.

If you’ve even opened TikTok, you have stumbled across one of Alix Earle’s chaotic “get ready with me” videos, game-day outfit checks, behind-the-scenes looks at red carpet events or perhaps a vlog of her spring break or Mardi Gras shenanigans.

The 22-year-old influencer is a University of Miami student who rose to fame almost overnight six months ago. She just signed with United Talent Agency for all-around representation.

Earle has 4.8 million followers on TikTok and her Instagram account is quickly following suit with 2.3 million fans and counting.

“Alix has taken social media by storm, and we look forward to introducing her relatable content to more audiences across new platforms,” UTA partners Ali Berman and Oren Rosenbaum said in a joint statement.

Part of the New Jersey native’s appeal is her candid conversations around her mental health, breast augmentation and experience with acne and Accutane.

She has the fascinating ability to make viewers feel like a best friend on FaceTime and immediately sell out almost any product she promotes—TikTok creators and analysts alike have dubbed it the “Alix Earle effect.”

She attends classes and fraternity events and lives in a messy, crowded apartment like any ordinary college student, but Earle also parties with Drake, Miley Cyrus and Hailey Bieber, and even attended the Super Bowl last month. 

Her videos span a vast array of topics, from chatting about life and wholesome Galentine’s parties, to makeup, to clothing and Trader Joe’s hauls and brand sponsorships (including American Eagle, GrubHub and White Fox Boutique). 

Earle does it all, multiple times a day, and receives anywhere from two million to 30 million views on an average post.

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Ananya Panchal
ANANYA PANCHAL

Ananya Panchal is a NYC-based Lifestyle & Trending News writer at SI Swimsuit. Before joining the Swim team, the Boston University Alum worked for culture & entertainment beats at Bustle, The San Francisco Chronicle and the TODAY Show. When Ananya is not writing or doom-scrolling on social media, she can be found playing sudoku, rewatching One Tree Hill or trying new restaurants. She's also a coffee and chocolate (separately) enthusiast. 

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