Alix Earle Teases Major 2026 Project: ‘You Guys Don’t Even Know What I Have in Store’

If you’re a fan of the 25-year-old social media superstar, you’re going to want to hear this.

Alix Earle / Christopher Polk/Penske Media/Getty Images

From a runner-up spot on Dancing With the Stars to multiple recognitions for her booming career in the spotlight—like a spot on Forbes’ 2025 Top Creators List and 2025 TIME100 Creators List, for example—Alix Earle’s 2025 year has been filled with major milestones.

Yesterday, the 25-year-old disclosed that there is still plenty more in store for 2026, and previewed a new endeavor that she has kept secret for years—until now.

The content creator shared the sentiment on YouTube on December 18, near the end of her latest video titled “2025 Year in Review.” Lounging comfortably in an oversized hoodie with an iced coffee by her side, the 20-minute-long vlog culminated some of Earle’s most memorable moments throughout the past twelve months, ranging from her Vogue Turkey cover photo shoot with her younger sister Ashtin in early April to her behind the scenes adventures with her dance partner Val Chmerkovskiy on DWTS.

After reminiscing, the social media sensation briefly detailed what’s on the horizon for the new year. “I’m gonna be starting a company this next year, so there’s gonna be a lot more behind the scenes of me,” Earle stated. “Like we have offices out here in L.A. and I’m gonna take you guys to work with me every day and show you all the behind the scenes of everything.”

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The multihyphenate continued that the project has been under wraps for quite some time. “That’s been like a part of my life that I’ve been hiding for the past two years,” she further elaborated. “So I’m excited that it's finally gonna come to the forefront and I can share it with everyone.”

While Earle did not dive into the specifics of her latest project quite yet, she did preface the declaration by telling her audience that the 2026 year “is going to look way different,” and later added, “you guys don’t even know what I have in store.”

Therefore, while 2025 may be coming to a close, fans of the flourishing social media star have lots to look forward to. Additionally, the content creator concluded the video with an extra-inspirational message for those looking to conquer 2026 before it even begins.

“The best is yet to come; I truly believe so—and the best is yet to come for you guys, as well,” Earle exclaimed, before advising her audience to: “start manifesting, writing down your goals and your dreams, and let’s get to work.”

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