Adriana Lima Is Ready for Winter in Sizzling, Sporty New Activewear Campaign

The supermodel brings ‘90s-inspired glam to Adanola’s ultimate uniform collection.

Adriana Lima / Carin Backoff/Courtesy of Adanola

Adriana Lima is undoubtedly one of the early 2000s modeling greats—and she‘s also a modern-day fashion icon. Today, the global sensation stars in Adanola’s brand-new Ultimate Uniform campaign, and the result is equal parts sporty, sultry and totally timeless.

Shot in New York by Carin Backoff, the imagery channels the nostalgic vibe of ‘90s editorials. Think effortless glam, minimal styling and that undeniable Lima presence. It’s Adanola’s most essential drop yet, designed to move seamlessly between workouts, errands, coffee runs and cozy nights in.

Adriana Lima / Carin Backoff/Courtesy of Adanola

A collection built for movement

At its core, the Ultimate Uniform is about versatility. Adanola’s cult-favorite community already swears by the brand’s ability to blend style with comfort and this drop doubles down on that philosophy. Pieces move seamlessly from gym class to coffee runs, built with thoughtful fabrics that hold their shape, contour the body and still feel breathable.

Adriana Lima / Carin Backoff/Courtesy of Adanola

Lima models the mix effortlessly: sleek racer-back tanks and sculpting leggings in icy blue, navy and deep cherry, an oversized half-zip funnel sweatshirt perfect for layering and a sporty-cool zip-up short-sleeve that brings loungewear into streetwear territory. It’s a capsule wardrobe that’s cohesive, confident and endlessly wearable.

Adriana Lima / Carin Backoff/Courtesy of Adanola

Varsity meets minimalism

There’s a collegiate thread running through the campaign, but it’s more elevated than nostalgic. A navy and marshmallow varsity bomber jacket with drop shoulders feels like the grown-up version of a letterman, while the striped long-sleeve tee taps into fall’s coziest trend.

Adriana Lima / Carin Backoff/Courtesy of Adanola

With its coffee bean base and marshmallow white and dark cherry accents, the palette feels warm, seasonal and endlessly wearable. It’s our favorite piece of the drop: the kind of boxy, relaxed essential you’ll keep reaching for—layered under a jacket for winter walks or styled solo with denim for an easy, everyday uniform.

Adriana Lima / Carin Backoff/Courtesy of Adanola

A tease of what’s next

Adanola also slips in a peek at what’s coming: its first Knit Shop. Cozy red crewnecks and grey cable-knit shorts hint at a softer, more textured expansion. For fans who’ve already made Adanola their go-to for leggings and tanks, the knitwear will only cement its “everyday uniform” status.

Adriana Lima / Carin Backoff/Courtesy of Adanola

Lima in her element

With this campaign, Adanola has captured the ultimate cozy model off-duty mood. And no one embodies it quite like Lima. From high-octane runways to pared-back essentials, her ability to transform clothes into an energy is unmatched. Here, she proves that activewear can be both functional and aspirational and that winter layers can still feel hot.

View this post on Instagram

A post shared by Adanola (@adanola)

Shop Adanola’s Ultimate Uniform collection at adanola.com.

---

More Lifestyle & Celeb:

feed