Alix Earle’s Reale Actives Sold Out of All Products on Day 1: Here’s How She Reacted

Yesterday was a hugely important occasion for Alix Earle, as the content creator launched her skincare business, Reale Actives. The company’s four hero products went on sale at 9 a.m. ET on Tuesday, March 31, and officially sold out within 10 hours.

The 25-year-old New Jersey native, who has been very candid with her loyal social media following about her own skin struggles over the years, created the line along with her dermatologist, Dr. Kiran Mian. Each of the four products, including a cleansing balm, gel cleanser, mandelic acid serum and moisturizer, are catered toward acne-prone skin.

Earle, who serves as the brand’s founder and chief creative officer, shared her excitement over Reale Actives selling out on its first day in business in an Instagram post earlier today.

“SOLD OUT day 1 IS THIS REAL LIFE … yesterday truly felt like I was in a dream,” Earle wrote in part of her Instagram caption on Wednesday, April 1. “Watching you guys on the website from all around the world brought tears to my eyes. I cannot wait for you guys to get these amazing products into your hands :))))))).”

She continued, “When going over our launch strategy I wanted as many of you guys to be able to try these products as possible. We went back [and] ordered more than double of what we were planning to start with so we would be in stock and not sell out before you got to buy. WE STILL SOLD OUT in ten hours and I seriously cannot believe those words are coming out of my mouth.”

Plenty of Earle’s 5.5 million followers on the platform chimed into the comments to congratulate the former Dancing With the Stars contestant on her fruitful first day in business.

“so proud of u my girl,” sister Ashtin Earle wrote.

“in her founder era 💚🫧,” fellow influencer Avery Woods added.

“Ahh can’t wait for mine to come 🥹🤍🤍🤍,” one customer noted.

Meanwhile, Earle’s worldwide fan base piped in to beg for Reale Actives to expand outside of the U.S.

“But can we order to Europe? 🤓,” one person inquired, to which Earle replied, “international coming soon 💚.”

The Reale Actives lineup of products includes a Makeup Melting Cleansing Balm ($29),Exfoliating LHA + BHA Gel Cleanser ($28), 8% Mandelic Acid Serum Concentrate ($39) and Barrier-Boosting Moisturizer ($36). The complete routine is also available in a convenient kit for $118. While everything sold out yesterday, interested consumers can sign up for the waitlist to be notified when each product is back in stock.

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