Bella Hadid Sports Bikini in One of This Summer’s Most Popular Patterns for New Photos

Posing in a fashion-forward two-piece, the model is the latest participant in the resurgence of this trend.

Bella Hadid attends the premiere of ‘L'Amour Ouf’ at the 77th Cannes Film Festival in Cannes, France, in May 2024. / Laurent KOFFEL/Gamma-Rapho/Getty Images

Bella Hadid is giving her fans a summer deal they absolutely cannot turn down by selling every size of her Salted Muse scent, which is part of her Orebella perfume line, at a discounted price. And, while fans are adding this lovely fragrance to their cart, they might as well add a gingham bikini, because this pattern may very well become one of the trendiest designs of the season.

Hadid stuns on Instagram with her latest post promoting her brand. In the photo set, she sports a brown gingham string bikini. She pairs this two-piece ensemble with a steel blue lace cardigan and a vibrant beaded necklace. She also dons a pair of tawny brown cowgirl boots, all of which come together to create the perfect cowgirl chic look.

Check out Hadid’s latest instagram post here.

Bella Hadid for Orebella. pic.twitter.com/xWZR6hYnDN

— Bella Hadid Midias (@BHAmidias) July 10, 2025

The 28-year-old sits on a green bench in the middle of green fields in front of rolling waters. She holds Salted Muse—riddled with notes of sea salt, pink pepper, lavender and more—in hand.

If fans want to snag Salted Muse, they can do so by heading to Ulta Beauty (in-store and/or online) to get up to 30% off their purchase. However, if fans want to get a hold of a piece as stunning as the one Hadid has, they can do so by heading to Frankies Bikinis and shopping from Hadid’s fashion-forward collection with the swimsuit brand.

The Cola Underwire Bikini Top ($125) and Dove Bikini Bottom ($90) in the color Lover’s Lane is a great place to start for those who want to tap into the gingham trend. Customers can also mix and match this particular set by swapping out the Dove Bikini Bottom with the Tia Skimpy Bikini Bottom ($85) or swapping the Cola Underwire Bikini Top for the Springtime Bikini Top ($125).

Bella Hadid at the Opening Ceremony and "Leave One Day" Premiere at the 78th Cannes Film Festival in Cannes, France, in May 2025. / Earl Gibson III/Deadline/Getty Images

Alongside these garments, the Frankies Bikinis x Bella Hadid collection offers a few more glamorous gingham pieces, including the Little Miss Head Scarf ($45), the Fleetwood Top ($120) and the Southern Belle Midi Dress ($195). With the Farm Gingham Mini Dress ($180) being amongst the best sellers of the collection, this is also a recommended item for those who want to replicate Hadid’s style.

Between the uptick of polka dot and gingham bikinis making their way back onto the new and trendy pieces of today, it appears there is a resurgence of vintage designs and patterns! But—with designs this iconic—was there really any doubt that a comeback would eventually be on the horizon?

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