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TikTok Is Overjoyed That These Fan-Favorite Rhode Items Are Returning—and Coming to Sephora

Hailey Bieber’s brand continues to make waves within the beauty community.

Ananya Panchal

Rhode X Sephora
Rhode X Sephora / Rhode Skin

The Rhode girlies are winning. The brand just announced that three of its most requested Peptide Lip shades—Strawberry Glaze, Salty Tan and Jelly Bean—are back. And this time, they’re here to stay.

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And the best part is that the $20 lippies are not only available at rhodeskin.com anymore. Starting Sept. 4, you’ll also be able to shop them in-store and online at Sephora.

Rhode
Courtesy of Rhode

The shades

  • Strawberry Glaze: A glossy tint with the sweetest strawberry-glazed donut scent.
  • Salty Tan: A soft mauve shade that somehow works with literally everything—day to night, summer to winter.
  • Jelly Bean: A shimmery sheer pink with a sweet jelly bean scent, first launched for Hailey Bieber’s 27th birthday.

It’s also sold in a $56 trio so you can snag all three at once.

The reactions

Fans are losing it over the return, flooding TikTok with videos noting things like “war is over jelly bean is back forever,” “rhode really did the right thing bringing salty tan back 🤝🏼” and “Truly doing God’s work bringing these back.”

On the platform, Rhode leaned straight into the hype with a montage of fan clips begging for the shades to return—especially Jelly Bean, the brand’s first shimmery launch. The video closed with the big reveal, and the comment section went wild.

“your peptide lip wish came true 🎀 jelly bean is coming back august 27th at 9am PT. join the waitlist on rhodeskin.com ✨,” the brand wrote.

Fans chimed in with everything from “NOTHING FROM RHODE SHOULD BE EXCLUSIVE 😭😭 they’re too good and i feel bad using my jelly bean and my salty tan” to begging for more, “Sugar cookie and cinnamon roll next plssss.”

Another summed it up perfectly: “Can’t WAIT to get my hands on this! You know imma be in Sephora on launch day!”

Rhode, founded by the supermodel in 2022, has quickly cemented itself as a cult favorite beauty brand with its minimalist, skin-first approach and glossy, glazed-donut aesthetic. The line began with a tight edit of peptide-packed essentials and has since expanded into travel-size minis, seasonal drops, an ever-expanding range of blushes, innovative liners and even phone cases with thousand-person waitlists.

Most recently, the brand entered a new era with its acquisition by e.l.f. Beauty, a move that underscores Rhode’s rapid rise and positions it for even greater global expansion, including a highly anticipated upcoming rollout at Sephora.

Rhode is stepping from buzzy DTC brand to mainstream beauty player—bringing its signature glow to an even bigger audience.

“We’re beyond excited to share that rhode’s collection of curated skincare and hybrid makeup is coming to Sephora this fall. from day one, it’s been our dream to bring efficacious, intentional skincare and beauty essentials to as many people as possible,” Bieber wrote in a joint post with the retailer. “We’re so happy to be partnering with Sephora to help us bring the world of rhode to more people and expand our global community. thank you to everyone who has supported us along the way, we couldn’t have done this without you! we can’t wait for you to experience all the exciting things we have in store.”

Shop now at rhodeskin.com.

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