Genie Bouchard’s New Balance Kicks Are the Perfect Holiday Gift (for Yourself or Others)

If you’re on the market for a pair of shoes (or your sibling or friend is), we suggest snagging these 550s.

Genie Bouchard and ALD x New Balance 550.

We don’t know about you, but we feel like we’re always in search of a good pair of sneakers to add to our year-around repertoire. Whether our old ones have fallen apart, gotten irreparably dirty or simply don’t go with our evolving style, we can always use a good shoe recommendation.

Luckily for us—and for you, if you find yourself in a similar boat—Canadian tennis player Genie Bouchard has a rec that she declared herself “obsessed with” in a recent Instagram story.

Her newest kicks are the

ALD x New Balance 550

($129.99) collab, a sneaker as functional as they are chic, making them an ideal streetwear pick.

ALD x New Balance 550, $129.99 (

For a fresh take on New Balance’s classic 550s, opt for these Aimé Leon Dore X New Balance ones. With two different colorways to choose from—Bouchard opted for the hints of green—they are the perfect off-white sneakers to incorporate into your wardrove.

The tennis pro has great streetwear style, which she has made known on her Instagram time and time again. That is to say, a recommendation from her isn’t one we take lightly.

Whether you’re on the market for new shoes or not, we can guarantee there is someone in your life who is. So, if these aren’t what you might consider your style or you simply don’t need them, snag them for a friend or a family member. They won’t disappoint.

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Martha Zaytoun


Martha Zaytoun is a Lifestyle & Trending News writer for SI Swimsuit. Before joining the team, Martha worked on the editorial board of the University of Notre Dame’s student magazine and on the editorial team at Chapel Hill, Durham and Chatham Magazines in North Carolina. When not working, Martha loves to watercolor and oil paint, run or water ski. She is a graduate of the University of Notre Dame and a huge Fighting Irish fan.