Gigi Hadid Channels Old Hollywood Glamour in New Collab With Havaianas

Gigi Hadid announced her campaign with Havaianas back in March, and the supermodel is back again, proving she truly is the perfect person for the role.
The 30-year-old is making flip-flops cool again, and her latest photo shoot with the brand proves that even the most elegant Old Hollywood-inspired aesthetic pairs naturally with the casual footwear.
“@HAVAIANAS X GIGI My collection is now available in Brazil & Europe! Landing soon in US & Asia 🩵@havaianas.us @havaianaseurope 🌴a pin-up coastal fantasy by loves of mine @lilmami_lani @natalietauger / with @georgisandev and @jennifer_yepez,” she captioned a pic of her flaunting her slim, sculpted arms in a nautical strapless bustier top and matching blue high-rise bottoms. She accessorized with chunky blue acrylic bangles and a sailor hat. Her short blonde locks were styled into sleek, tight pin-up curls, and she showed off her soft smolder for the camera.
In another post, Hadid wore a super cute, feminine red and white patterned short-sleeve, off-shoulder swim top and matching foldover high-rise bottoms. She paired both vintage looks with the brand’s upcoming yellow square-toe version of the viral shoe.
According to a press release, “The Gigi Hadid x havaianas collab infuses the Top and Slim Square flip flips with Gigi Hadid’s laid-back Californian vibe and havaianas’ Brazilian heritage; sunset-hued prints drenching the rubber soles, vintage pin-up campaign images bringing all the glamour and for Gigi’s stamp approval—her signature adorning all the soles.”
On May 28, the mom of one, who shares her daughter Khai with ex-boyfriend and singer Zayn Malik, debuted her additional new title as ‘Creative Director’ while celebrating the launch of the Gigi Hadid x Havaianas Collaboration at Altro Paradiso in SoHo, N.Y. She paired the yellow slipper, released in June, with a beautiful, white, bejeweled Marc Jacobs mini dress—proving that even on a rainy day, Havaianas are the most comfortable, easy, breezy option.
“To be the Havaianas global brand ambassador is surreal, and a bit nostalgic,” the SI Swimsuit model and former Victoria’s Secret Angel said when the campaign first launched in the spring. “Growing up at the beach, I can’t remember a time when I wasn’t wearing this summer staple. I’m very excited to be working with this team, and I love that Havaianas is making a comeback. I’ll make flip-flops work from Paris to New York to the beach.”
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