SI LifeStyle

Hailey Bieber’s Take on the Mob Wife Aesthetic Includes a Fur Midi Coat and Cherry Red Slingbacks

The fashionista is always adding her own special twist to the latest trends.

Ananya Panchal

Hailey Bieber

Hailey Bieber.

If anyone is going to stay ahead of trends but also totally nail them at their peak, it’s Hailey Bieber. The model, who is gearing up to launch her highly-anticipated and totally genius new Rhode peptide lip treatment-holding phone case, attended the Super Bowl with husband Justin Bieber on Feb. 11, and finally shared her take on the mob wife aesthetic.

And, of course, her version comes with a sweet little cherry red twist. After all, she is the reigning queen of last fall’s “it girl” color.

The skincare entrepreneur, who just created her second product with Los Angeles-based luxury grocery outlet chain, Erewhon, donned an oversized animal print midi fur coat from designer label YSL. Bieber paired the outerwear with a classy white tee, ankle-length straight-leg jeans and ruby pointed-toe slingbacks. The 27-year-old and her two-time Grammy Award-winning hubby, 29, were styled by trusty fashion guru Dani Michelle.

Bieber accessorized with sleek, wire-framed brown-tinted sunglasses and a thin gold choker necklace. Her short brown locks were longer than usual, likely because of minimal extensions, and they were loosely curled and smoothed down.

The couple sat in a star-studded section of the stands at the Big Game at Allegiant stadium in Las Vegas, alongside several members of the Kardashian-Jenner clan, Ciara and Russell Wilson, Winnie Harlow, La La Anthony and others.

“Styling a client is always about a combined sense of fashion. All of my styling is based around the client’s desires and inspiration,” Michelle, who is responsible for most of Bieber’s jaw-dropping and newsworthy looks, said. “From there, I interpret and deliver it as artistically balanced and forward as I can.”

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Ananya Panchal
ANANYA PANCHAL

Ananya Panchal is a writer on the Lifestyle and Trending News team for SI Swimsuit, where she covers fashion, beauty, pop culture and the internet’s favorite personalities and trends. She joined the brand in 2022 after roles at Bustle, the San Francisco Chronicle and the TODAY Show. Panchal loves to write about fashion in all its forms—from standout runway moments and evolving street style to the best accessories to elevate each season’s wardrobe (she rarely goes anywhere without a stack of jewelry and a coffee in hand). A self-proclaimed beauty fanatic, she’s always on the hunt for must-have products and loves breaking down viral trends. Her favorite series at the moment is spotlighting female founders and the stories behind the brands they’ve built—especially those shaping the future of fashion, wellness and tech. She is based between New York City and San Francisco and, when she’s not writing, can be found rewatching One Tree Hill, playing sudoku, trying new restaurants or ranking her favorite Disney Channel Original Movies. She holds a bachelor’s degree in communications and journalism with a minor in criminal justice from Boston University.

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