Selena Gomez Expands Her Beauty Brand’s Footprint, Adds Athleisure to Its Repertoire

The actress and entrepreneur just released the perfect fall sweatsuit.

Selena Gomez.Cindy Ord/Getty Images

Actress Selena Gomez is a self-proclaimed lover of a good comfy set. She’s also the known owner of Rare Beauty, a unique makeup company geared toward highlighting features rather than masking them and “breaking down unrealistic standards of perfection,” according to the brand’s website. ​

So with both passions in mind, the 31-year-old just announced the most recent Rare Beauty exclusive drop: a cozy sweatsuit. In a time when many opt for the comfortable athleisure set, rather than a dressed up look, sweat sets and other cozy clothing are in high-demand. Gomez is absolutely delivering with her most recent creation.

The hoodie and sweatpants set come in a mauve-colored brushed fleece material, making it the perfectly cozy set for an afternoon of lounging or running errands in the coming fall and winter weather.

Rare Beauty Comfy Hoodie, $45 (rarebeauty.com)

Rare Beauty

Fleece-lined and hooded, this sweatshirt is the perfect athleisure wear—cozy, but cute.

Rare Beauty Comfy Sweatpants, $40 (rarebeauty.com)

Rare Beauty

These sweats are loose and comfortable, but with the added structure of elastic cuffs.

Gomez shared the release on her personal Instagram page on Sept. 7, stirring excitement among her 428 million followers. “You guys, I know you love being cozy just as much as I do and I’m really excited to share my new limited-edition @rarebeauty Comfy Sweatsuit. You’re going to want to live in it. Shop it only at RareBeauty.com,” she wrote in the caption, noting how comfortable the set is alongside a photo of herself donning the hoodie.

With fall weather approaching, there is no better time than the present to get your hands on this chic pink-tinted set.

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