SI LifeStyle

2023 SI Swim Rookie Mady Dewey’s Go-to Sunscreen Brand Both Protects and Moisturizes

The tech entrepreneur loves spending time outdoors and knows the importance of protecting her skin.

Ananya Panchal

Mady Dewey.

Mady Dewey.

Mady Dewey, a 2023 SI Swimsuit rookie, is always switching up her morning routine to keep things new and interesting. She’s been loving taking a leisurely walk before logging in for a work day as the cofounder of metrics-free social media app, Herd.

“Fellow work from home girlies, who are not morning people, this video is for you. I find myself getting so bored by having the same morning routine every single day. So instead I have been doing daily morning rituals. Every day is something new. It keeps it fun and fresh,” Dewey shared in a recent TikTok. “Fridays is my personal favorite. My partner and I go on a coffee walk, which sounds very simple, but there's more to it. We try a new coffee shop. We walk around for 45 minutes. Before we leave, I put a hair mask in so that when I get home from this walk, I can take my everything shower, do a minute [makeup] beat, make some breakfast and then log on. And then by the time I log off on Friday, I basically can change and go and live my life.”

One thing that has remained a staple in the San Francisco resident’s morning routine, regardless of the season, is sunscreen. Her favorite is by Shiseido, she told SI Swimsuit during Miami Swim Week.

“I really love their face sunscreen, and that’s like an every morning [staple] in the summer, but especially higher SPF in the summer,” she says.

Shop the 2022 Allure Best of Beauty Award-winning product below.

Urban Environment Oil-Free Mineral Sunscreen SPF 42, $38 (shiseido.com)

shiseido

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Ananya Panchal
ANANYA PANCHAL

Ananya Panchal is a writer on the Lifestyle and Trending News team for SI Swimsuit, where she covers fashion, beauty, pop culture and the internet’s favorite personalities and trends. She joined the brand in 2022 after roles at Bustle, the San Francisco Chronicle and the TODAY Show. Panchal loves to write about fashion in all its forms—from standout runway moments and evolving street style to the best accessories to elevate each season’s wardrobe (she rarely goes anywhere without a stack of jewelry and a coffee in hand). A self-proclaimed beauty fanatic, she’s always on the hunt for must-have products and loves breaking down viral trends. Her favorite series at the moment is spotlighting female founders and the stories behind the brands they’ve built—especially those shaping the future of fashion, wellness and tech. She is based between New York City and San Francisco and, when she’s not writing, can be found rewatching One Tree Hill, playing sudoku, trying new restaurants or ranking her favorite Disney Channel Original Movies. She holds a bachelor’s degree in communications and journalism with a minor in criminal justice from Boston University.

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