SI Swimsuit Veteran, Actress Molly Sims Launches New YSE Beauty Brand

The mom of three introduced her line of skincare products on Instagram.
Molly Sims

Molly Sims.

Model, actress, mom and podcast host Molly Sims is officially adding “beauty brand founder” to her long list of accolades. The Las Vegas star introduced her new venture, YSE Beauty, on Instagram on Tuesday.

Sims, 49, shared that YSE Beauty has been in the works for three years. She decided to create the brand after suffering from cystic acne, melasma, hyperpigmentation and sun spots for many years after the birth of her first child. Though she tried facial peels, lasers and other remedies, the right skincare solution didn’t exist on the market—so Sims and her team created it.

“[I thought] we have to make something that women can consistently use, that works without irritation,” Sims shared. “YSE Beauty came out of this. I can honestly say, I have better skin than I did nine years ago.”

The line offers six “hero” products, including an oil cleanser ($45), vitamin C serum ($85) and moisturizer ($65).

“This brand puts skin first, with each product crafted with the most important thing in mind: EFFICACY,” Sims wrote in her caption, later adding, “These are multi-dimensional, they treat and target brightness, anti-aging and texture.”

Tons of Sims’s 857,000 IG followers voiced their support in the comments.

“Love hearing your ‘why’ ❤️❤️ so amazing! 👏👏,” Dr. Marisa Garshick applauded.

“Woooohoooo congrats @mollybsims,” Allison Statter wrote. “I know how long and hard you have worked on this and I can’t wait to try it all!!! 🎉🎉🎉.”

“Thank you for making it affordable,” one fan observed.

Shop YSE Beauty’s full line of products here.

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Cara O’Bleness


Cara is a trending news writer/editor for Sports Illustrated Swimsuit. A passionate writer and editor with more than 10 years of experience in print and online media, she loves storytelling and believes that words have the power to change the world. Prior to joining the team, Cara worked as a writer and editor across a number of content verticals, including food, lifestyle, health and wellness, and small business and entrepreneurship. In her free time, Cara loves reading, spending time with her family and making her way through Michigan’s many microbreweries. She is a graduate of Michigan State University's School of Journalism.