SI Swimsuit Veteran, Actress Molly Sims Launches New YSE Beauty Brand

The mom of three introduced her line of skincare products on Instagram.

Molly Sims.Dia Dipasupil/Getty Images

Model, actress, mom and podcast host Molly Sims is officially adding “beauty brand founder” to her long list of accolades. The Las Vegas star introduced her new venture, YSE Beauty, on Instagram on Tuesday.

Sims, 49, shared that YSE Beauty has been in the works for three years. She decided to create the brand after suffering from cystic acne, melasma, hyperpigmentation and sun spots for many years after the birth of her first child. Though she tried facial peels, lasers and other remedies, the right skincare solution didn’t exist on the market—so Sims and her team created it.

“[I thought] we have to make something that women can consistently use, that works without irritation,” Sims shared. “YSE Beauty came out of this. I can honestly say, I have better skin than I did nine years ago.”

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A post shared by Molly Sims (@mollybsims)

The line offers six “hero” products, including an oil cleanser ($45), vitamin C serum ($85) and moisturizer ($65).

“This brand puts skin first, with each product crafted with the most important thing in mind: EFFICACY,” Sims wrote in her caption, later adding, “These are multi-dimensional, they treat and target brightness, anti-aging and texture.”

Tons of Sims’s 857,000 IG followers voiced their support in the comments.

“Love hearing your ‘why’ ❤️❤️ so amazing! 👏👏,” Dr. Marisa Garshick applauded.

“Woooohoooo congrats @mollybsims,” Allison Statter wrote. “I know how long and hard you have worked on this and I can’t wait to try it all!!! 🎉🎉🎉.”

“Thank you for making it affordable,” one fan observed.

Shop YSE Beauty’s full line of products here.

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