Curve Model and Influencer Remi Bader Has a Bone to Pick With Brands That Only Make Certain Clothes in Plus Sizes

The ‘Forbes’ 30 Under 30 Social Media honoree shared an important message on TikTok.

Remi Bader.Roy Rochlin/Getty Images

Curve model and plus size influencer Remi Bader is known for her vulnerable content and always holds the fashion and modeling industries to a high standard. She speaks up when brands are slipping on diversity and inclusion initiatives and calls out those that exclude plus sizes from their clothing lines or campaigns. The social media star, who was honored on the 2023 Forbes 30 Under 30 - Social Media list, has 2.2 million TikTok fans and 588,000 Instagram followers.

Her latest message is an important one, meant for mainstream brands that only offer a small selection of their clothes in the extended sizes.

“I have a little bone to pick with Reformation, and any other brand that has extended sizing and it’s kind of new for them and it’s not their priority, but it’s there,” she began a recent TikTok. She prefaced her point by saying that she used to wear a lot of Reformation clothing, but now she just over-wears the pieces from the brand. “Something that brands do that pisses me off is when I see something on their website, it comes up in my ads. I’m like, ‘Ahh! This is so cute. And now I’m so excited because they have extended sizing.’ And I go to their page, but then that really, really cute item, or all of the really cute items, don’t come in the extended sizes. And you go to the extended sizing page and everything that comes in their extended sizing is frumpy, ruffly, loose—what a typical brand would think a plus size girl wants to wear.”

Bader added that curvy women want to wear the same clothes as everyone else, just in a bigger size. She noted that her style and taste didn’t change when she went from a size 10/12 to a size 16/18.

“We want to wear the exact same thing everyone else is wearing. Why do we have to wear something different just because it’s considered a plus size? And there’s many brands like Reformation that do this where I want something or everything on their website that’s so cute and then it goes up to a large or an extra large and then you go to their extended sizing section and like nothing’s cute,” she continued. “So can you guys just make the same freakin’ clothes, it’s less work for you—in the same styles and larger sizes? You don’t even [need to] make a brand new collection. There’s no specialty needed. That’s all I ask. Thank you.”

Tons of fans shared their similar shopping experiences under the video and mentioned other brands that do the same thing. One person commented that she has the same struggles with only certain items being available in petite sized clothing or being offered a new selection of immature, child-like options.

“I would love for an in depth explanation for why brands do this, because I don’t understandddd,” someone commented. “We want 👏🏽 the same 👏🏽 clothes 🔊.”

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