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Kelsea Ballerini Leans into Her ‘Empowering’ Brand Collab and the Holiday Season

The country music star is a brand ambassador for Aerie.

Ananya Panchal

Kelsea Ballerini.

Kelsea Ballerini.

Kelsea Ballerini is a brand ambassador for lingerie and loungewear company Aerie, but her love for holiday wear and cozy clothing runs much deeper. The country music star recently opened up to People about her collaboration with the clothing brand, admitting that she and her mom go all out for the holidays with Christmas pajamas.

“I love that Aerie’s all about empowering us to be as we are and to embrace the realness,” Ballerini explained. “It was a really beautiful alignment to be able to partner with a brand that really just wants everyone to feel good in their skin.”

She loves the brand’s comfy clothes and they are a wardrobe staple. “When I get off the road, I am like, soft pants or bust," the two-time CMA winner said. “I really want to be cozy, and I want to have pants that let me eat all the Christmas cookies."

The 29-year-old has been performing for years, but she’s learning to be more vulnerable and real with her stage presence as well as her online content.

“Giving myself grace has been the biggest lesson I’ve learned,” Ballerini added about growing from mistakes and setbacks. “To be fully in that when I feel it, allows the days where I feel confident to feel much sweeter.”

The singer released her fourth studio album, Subject to Change, in September. Last month the first single off the record, “Heartfirst,” received a Grammy nomination  for Best Country Solo Performance. Following the holiday season, the “half of my hometown” singer will venture into the European leg of her “Heartfirst” tour. After a busy fall, Ballerini is looking ahead to an even busier new year.

“I really don’t ever want to get comfortable,” she said. “I want to always be wondering how to be better at my craft and how to expand into things that make me uncomfortable, and just how to grow as a person.”

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Ananya Panchal
ANANYA PANCHAL

Ananya Panchal is a writer on the Lifestyle and Trending News team for SI Swimsuit, where she covers fashion, beauty, pop culture and the internet’s favorite personalities and trends. She joined the brand in 2022 after roles at Bustle, the San Francisco Chronicle and the TODAY Show. Panchal loves to write about fashion in all its forms—from standout runway moments and evolving street style to the best accessories to elevate each season’s wardrobe (she rarely goes anywhere without a stack of jewelry and a coffee in hand). A self-proclaimed beauty fanatic, she’s always on the hunt for must-have products and loves breaking down viral trends. Her favorite series at the moment is spotlighting female founders and the stories behind the brands they’ve built—especially those shaping the future of fashion, wellness and tech. She is based between New York City and San Francisco and, when she’s not writing, can be found rewatching One Tree Hill, playing sudoku, trying new restaurants or ranking her favorite Disney Channel Original Movies. She holds a bachelor’s degree in communications and journalism with a minor in criminal justice from Boston University.

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