Kim Kardashian Models New Sporty SKIMS Swimwear Looks on Instagram

The shapewear brand’s latest swim collection is now available.
Kim Kardashian

Kim Kardashian.

Kim Kardashian is not afraid to get involved in her own marketing campaigns. The SKIMS cofounder regularly models her shapewear brand’s products, and the reality TV star did just that to promote her company’s new sporty swimsuits.

On April 7, the official SKIMS Instagram account shared a trio of photos of Kardashian modeling fresh swimwear looks. In one, the 42-year-old mom of four wore a pink bikini with a sporty zip-up top, while she rocked a blue one-piece with white piping and a navel-level zip-up in another. The third photo showcased Kardashian wearing a pink-and-white bikini. All images were captured by photographer Jackie Nickerson.

“COMING APRIL 10: NEW SWIM SHOP,” the brand wrote in its caption. “New sporty swim collections are coming soon!”

Each of the looks that Kardashian wore are now available for purchase, including the SKIMS Sport Swim Mock Neck Top ($68), SKIMS Sport Swim Thong ($52), Zip-Up Swim Mock Neck One-Piece ($108), Zip-Up Swim Mock Neck Top ($58) and Zip-Up Swim Dipped Tanga Bottom ($52).

“gasped in the gym locker room,” one fan commented on the collage of images.

“excuse me 😍,” someone else wrote.

“She looks like a doll," another person added.

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Cara O’Bleness


Cara is a trending news writer/editor for Sports Illustrated Swimsuit. A passionate writer and editor with more than 10 years of experience in print and online media, she loves storytelling and believes that words have the power to change the world. Prior to joining the team, Cara worked as a writer and editor across a number of content verticals, including food, lifestyle, health and wellness, and small business and entrepreneurship. In her free time, Cara loves reading, spending time with her family and making her way through Michigan’s many microbreweries. She is a graduate of Michigan State University's School of Journalism.