Kristin Juszczyk on Pursuing Her Design Dreams Despite Obstacles

The fashion designer recently signed a licensing deal with the NFL after years of attempting to break into the industry.
Kristin Juszczyk

Kristin Juszczyk.

If you didn’t know Kristin Juszczyk’s name a few months ago, you certainly do now. The designer went viral earlier this year after Taylor Swift wore a custom Juszczyk red puffer jacket to the Jan. 13 game between the Kansas City Chiefs and the Miami Dolphins.

Shortly thereafter, Juszczyk signed a licensing deal with the NFL, so she is now permitted to use the official NFL logo in her designs. 

People recently chatted with Juszczyk, who is married to 49ers fullback Kyle Juszczyk, about her work. The designer stated that she’s continued to pursue her goal of breaking into the fashion space over the years despite facing obstacles along the way.

“I’ve been at this for a few years now, and I’ve been told ‘no’ many times or that we just don’t have the space for that,” she told the outlet. “This is something that I’ve been so passionate about. I feel like there’s a huge gap in the market, and I have so many designs that I know women want. It’s just a matter of being able to get it out there.”

Yesterday, Juszczyk announced she would be auctioning off a custom Super Bowl-themed puffer vest to benefit the National Breast Cancer Foundation. As of press time, the current bid is at $33,800.

“One of my friends has always told me that it takes a hundred ‘nos’ to get to your first ‘yes,” Juszczyk added while speaking with People. “So, any time I heard a ‘no,’ I thought, O.K., one step closer to my ‘yes.’” 

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Cara O’Bleness


Cara is a trending news writer/editor for Sports Illustrated Swimsuit. A passionate writer and editor with more than 10 years of experience in print and online media, she loves storytelling and believes that words have the power to change the world. Prior to joining the team, Cara worked as a writer and editor across a number of content verticals, including food, lifestyle, health and wellness, and small business and entrepreneurship. In her free time, Cara loves reading, spending time with her family and making her way through Michigan’s many microbreweries. She is a graduate of Michigan State University's School of Journalism.