Mady Dewey Shares Invaluable Advice on Swim Search Process

The former casting call winner and 2023 SI Swimsuit rookie encouraged her fans to put themselves out there.
Mady Dewey

Mady Dewey.

If anyone can offer some great insight into the SI Swimsuit open casting call process, it’s 2022 Swim Search winner Mady Dewey.

The content creator and product marketer returned to the fold as a rookie in the ’23 SI Swimsuit Issue, and the San Francisco-based model recently took the opportunity to advise those interested in taking part in the brand’s open casting call.

In a Q&A-style Instagram story on Thursday, one of Dewey’s 11,600 followers inquired about advice on the journey to SI Swimsuit, and the 27-year-old had a great response at the ready.

“You’ll never know if [you] never try!” she replied. “I had considered applying to Swim Search for years before actually submitting. I was nervous to put myself out there, I think that’s normal, but just kept saying to myself ‘what’s the worst that could happen? they say no and you move on.’”

Dewey was photographed in the Dominican Republic by Yu Tsai for last year’s magazine, while her rookie feature took place in Puerto Rico with Ben Watts. Though in different locations, both produced incredible images.

“Every step of the journey with @si_swimsuit, from applying to becoming a rookie has brought me new perspective, new friends & an opportunity to share my life lessons,” Dewey continued. “There is no long when you bet on yourself!!!! Be open, be yourself & don’t try to fit some mold of what you ‘think’ an SI model is. The thing I love about @si_swimsuit is that they [are] all about embracing your individuality.”

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Cara O’Bleness


Cara is a trending news writer/editor for Sports Illustrated Swimsuit. A passionate writer and editor with more than 10 years of experience in print and online media, she loves storytelling and believes that words have the power to change the world. Prior to joining the team, Cara worked as a writer and editor across a number of content verticals, including food, lifestyle, health and wellness, and small business and entrepreneurship. In her free time, Cara loves reading, spending time with her family and making her way through Michigan’s many microbreweries. She is a graduate of Michigan State University's School of Journalism.