Olivia Ponton Stuns in Campaign for Emily Ratajkowski’s Bikini Brand

The SI Swimsuit model and TikTok influencer shared a series of photos on IG.
Olivia Ponton.

Olivia Ponton.


Olivia Ponton looked like a beach goddess in her latest Instagram post. The TikTok influencer shared a series of snaps from her photo shoot for Inamorata Woman, Emily Ratajkowski’s swimwear line.

In the first photo, Ponton sported a stringy wrap bikini in a baby pink shade. In the second snap, shot from the back, the 20-year-old wore a teal bikini set featuring barely-there bottoms and a halter top. In the final image, Ponton is seen in a tube top one-piece with a red, white and orange swirled design and a midriff-revealing cutout.

Ratajkowski chimed in to the comments and left a heart eye emoji.

Ponton’s friend and fellow TikTok star Lily Chee wrote, “dream girl 🦶,” while LSU gymnast Olivia Dunne piped in, “lovely libby,” and singer Leah Kate quipped “DEAD UR SO HOT.”

Ratajkowski, who is rumored to be dating Saturday Night Live alum Pete Davidson, started the swimwear brand in November 2017.

“Inspired by the Southern California beach town she grew up in, model, actress, feminist and designer Emily Ratajkowski brings you INAMORATA WOMAN,” reads the brand’s website. “A collection rife with easy, body-conscious essentials for the unexpected nature of the city.”

Ratajkowski said her goal was to bring a laid-back, beachy attitude to a major bustling and intense city like New York.

“We were more worried about having different styles to wear throughout the summer than we were aware of how naked we were,” she said about life in Los Angeles, when she would hang out in a swimsuit for more than 12 hours a day. “It’s about applying that same attitude to our lifestyles when we’re in New York. I think the Inamorata Woman is the woman who will wear a bra top out to walk her dog and not even think about it. She is confident and doesn’t care what anyone thinks. It’s not about the body—it’s about the confidence, it’s about self-love. These are pieces that are for you. Listen, if you never wear your underwear around anyone else, it doesn’t matter. It’s about how it makes you feel.”

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Ananya Panchal
ANANYA PANCHAL

Ananya Panchal is a writer on the Lifestyle and Trending News team for SI Swimsuit, where she covers fashion, beauty, pop culture and the internet’s favorite personalities and trends. She joined the brand in 2022 after roles at Bustle, the San Francisco Chronicle and the TODAY Show. Panchal loves to write about fashion in all its forms—from standout runway moments and evolving street style to the best accessories to elevate each season’s wardrobe (she rarely goes anywhere without a stack of jewelry and a coffee in hand). A self-proclaimed beauty fanatic, she’s always on the hunt for must-have products and loves breaking down viral trends. Her favorite series at the moment is spotlighting female founders and the stories behind the brands they’ve built—especially those shaping the future of fashion, wellness and tech. She is based between New York City and San Francisco and, when she’s not writing, can be found rewatching One Tree Hill, playing sudoku, trying new restaurants or ranking her favorite Disney Channel Original Movies. She holds a bachelor’s degree in communications and journalism with a minor in criminal justice from Boston University.