Pamela Anderson Acquires Skincare Brand Sonsie in Latest Instance of Her Natural Beauty Campaign

The ‘Baywatch’ actress has officially entered the beauty space alongside a company that shares her commitment to authenticity.

Pamela Anderson.Francois Goize/Getty Images

The move we’ve been anticipating has finally come to pass. Pamela Anderson, who has been on a natural beauty campaign—by which we mean she’s been sporting the no-makeup look on the streets and at red carpet events alike—for months now, has fittingly added a skincare company to her portfolio.

On Jan. 22, the Baywatch star shared on Instagram that she has officially joined the Sonsie team as a cofounder and owner. In an interview with Vogue, Anderson admitted that the possibility of joining a skincare company has been on the table “ever since the Baywatch days. But it just always felt like too much plastic. Whether it was shampoo or a pet line, or beauty more recently, all I could see was the plastic waste and I couldn’t do it.”

But Sonsie is different. According to Vogue, it was the brand’s commitment to vegan and cruelty-free products, commitment to sustainability and sustainable packaging and “underly[ing] message of caring for your skin at the stage it’s in” that drew Anderson to it. The last tenet, of course, being a huge driver for her own commitment to going natural and makeup-free of late.

View this post on Instagram

A post shared by Pamela Anderson (@pamelaanderson)

“It's about accepting yourself where you are right now,” she told Vogue. “All of us have tried all sorts of different things—your friends are doing it, then you’re doing it. But I just came to a point where I felt like, ‘This is it. I just want to do me, keep my skin hydrated, and look after myself, but I don’t want to have to think about tomorrow. I want to think about right now.”

For Anderson, Sonsie is just that—a means of simultaneously accepting and taking care of yourself.

Make sure to follow SI Lifestyle in Google News!