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Bella Hadid Embraces Cowgirl Summer in Chic Red and White Vintage-Inspired Bikini

The supermodel stunned in a gingham set from the Frankies Bikinis x Orebella collab.

Ananya Panchal

Bella Hadid for Frankies Bikinis
Bella Hadid for Frankies Bikinis / Alana O’Herlihy/Courtesy of Frankies Bikinis

Bella Hadid is fully leaning into and loving a cowgirlcore summer. The supermodel and entrepreneur just dropped a new photo on Instagram showing off one of the most nostalgic and fashion-forward looks from her previous swimwear collaboration with Frankies Bikinis and her own brand, Orebella.

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Hadid, 28, wore the Paradise Halter Bikini Top ($85) and Genevieve Boy Shorts ($100) in the colorway “Weekend at the Farm,” a white ribbed fabric set trimmed with red gingham.

The halter top featured adjustable ties and interchangeable strings that could be styled in the front or back, while the full-coverage bottoms were designed in a boy-short silhouette, complete with a functional belt for added vintage flair. Both pieces are part of her March drop with Frankies Bikinis, a collection rooted in Western charm and romantic Americana styling.

The Orebella founder flaunted her sculpted figure and sun-kissed glow while lounging on a patio chair under the warm afternoon sun. She accessorized with dainty gold bracelets and rings, a pendant necklace and a straw cowboy hat for the perfect touch of summer ease. Her signature dark brown hair was styled in tousled low pigtails, while her glam was glowy and fresh—featuring subtly defined lashes, peachy faux sunburn blush and a swipe of glossy pink on the lips.

In the second slide, Hadid spritzed one of her Orebella fragrances while her phone rested beside her, decked out in the Wildflower Cases design she created with Sydney Lynn and Devon Lee Carlson. The dreamy pink floral case, part of their recent collaboration, matches the flirty-meets-functional aesthetic Hadid has become known for.

“when your girls are all founders 🥲 @frankiesbikinis @wildflowercases which means you get to make fun s--- together 👩🏻‍🎤🤝💟 @orebella 💋,” she captioned the carousel.

“Besties who girlboss >>>>,” Devon commented,

“Hello gorgeous 🤍✨,” Orebella chimed.

“could u be any more perfect ?!?,” Francesca Aiello gushed.

“Brunette Bella is back. YES😍🔥,” one fan pointed out, referring to the end of the model’s iconic blonde era this spring.

Bella Hadid
Bella Hadid for Frankies Bikinis / Alana O’Herlihy/Courtesy of Frankies Bikinis

The entire Frankies Bikinis x Bella Hadid collection blends prairie-core and poolside chic with gingham prints, lace trims, suede textures and leather details. It’s a love letter to the Malibu-raised model’s longtime friendship with Frankies founder Aiello and her own well-documented obsession with all things Western—from dating pro equestrian Adan Banuelos to starring in Yellowstone.

And while her exact set is sold out, you can shop more from the collaborative line here and the full site at frankiesbikinis.com. Stay tuned for the brand’s upcoming drop in partnership with Kylie Jenner’s clothing brand, Khy.

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Ananya Panchal
ANANYA PANCHAL

Ananya Panchal is a NYC-based Lifestyle & Trending News writer at SI Swimsuit. Before joining the Swim team, the Boston University Alum worked for culture & entertainment beats at Bustle, The San Francisco Chronicle and the TODAY Show. When Ananya is not writing or doom-scrolling on social media, she can be found playing sudoku, rewatching One Tree Hill or trying new restaurants. She's also a coffee and chocolate (separately) enthusiast. 

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