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Kristin Juszczyk’s Latest Genius DIY Jersey Flip Is Her Coolest Yet

The designer and entrepreneur brought her fashion A-game to the sidelines during the 49ers’ win over the Los Angeles Rams last night.

Ananya Panchal

Kristin Juszczyk
Kristin Juszczyk / Courtesy of Athleta

Kristin Juszczyk just dropped her most jaw-dropping game day transformation to date—and if it wasn’t caught on camera, we might not believe it happened. For the San Francisco 49ers’ Week 5 matchup against the Los Angeles Rams at SoFi Stadium, the designer and entrepreneur took a traditional jersey and turned it into an effortlessly cool, lingerie-inspired look that had fans doing a double-take.

She keeps raising the bar, and this might be her sleekest, cheekiest sideline ‘fit yet—and the most perfect nod to the 30-year-old’s longtime DIY roots.

From jersey to jaw-dropper

Juszczyk started with a standard black 49ers jersey with No. 44 on the front and back in fancy lettering in honor of her husband, Kyle Juszczyk. The sleeves featured a red striped trim, and “faithful” was written in a small cursive font front and center. But in true Juszczyk fashion, she turned it into something totally unexpected.

In a seamless transition video posted to Instagram, the 31-year-old designer tossed the original jersey to the side and revealed the same piece reimagined as a delicate spaghetti-strap mini dress. The player number “44” was repositioned to the stomach and lower back, with “Juszczyk” printed across the mid-back. Cream lace details framed the bust, hemline and back panel, giving the outfit a flirty, ultra-feminine finish.

“Week 5 🏈🖤 gotta bring out the rival jerseys,” the New York native who now lives in San Jose, Calif., captioned the almost magical video set to Ian’s “Magic Johnson.”

Styled to perfection

Juszczyk, who recently starred in a powerful Athleta campaign, finished the look with a long black leather jacket, light sand knee-high heeled boots and chunky gold jewelry, including link bracelets, oversized rings, statement drop earrings and a bold choker. A slicked-back bun and fresh glowy glam tied it all together.

The designer posed in a hotel room ahead of the 49ers’ 26–23 win against the Rams—and left fans stunned in the comments.

“I give it a 44 out of 44!” The full back exclaimed in the comments.

“Kristin WHAT?!!!!! How do you continue to just raise the bar?!! Insane Queen!🔥,” Lauren Noelle gushed.

“Omg this dress is gorg,” Danielle Carolan added.

“Ok this is my favorite!! 😍😍 and I need this one! 🔥🔥🔥,” one fan chimed.

The queen of reinvention

Each NFL season, Juszczyk somehow manages to outdo herself, and this might just be her most stylish DIY to date. From custom tank tops bedazzled with gold charms to retro track pants from her own Off Season collection, her sideline looks strike the perfect balance of fashion-forward and fan-first.

And while it’s nearly impossible to pick a favorite from her ever-growing archive, this Week 5 outfit might just be the one to beat.

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