Alix Earle Divulges the Key to Her Success

The influencer has accumulated a substantial social media following with her personal brand.

Alix Earle.Jacopo Raule/Getty Images

There's no doubt about it, Alix Earle has made much more than a splash in the social media realm in recent years. In addition to growing an online following that totals more than nine million followers, the 22-year-old has successfully launched a podcast, Hot Mess, as part of Alexandra Cooper’s The Unwell Network, and has secured countless brand partnerships.

In the realm of social media personalities, she is certainly one of the most popular and sought after. Her followers seem to be enamored with her relatable content, including her recurring “get ready with me” videos, which feature all of the minute details of her day-to-day life as well as her go-to beauty products and clothing picks.

She attributes her popularity, in part, to her utter honesty. In a recent interview with Nylon, Earle divulged that the key to building her following has been sharing as much with her followers as she does with her friends.

“My audience and I are very close,” she told Nylon. “They always say, ‘I feel like I’m your best friend.’" And I’m like, ‘You guys literally know as much as my friends do.’”

It helps, of course, that the girls who tend to follow her content are exactly the type of women she’d be likely to befriend. “It’s always girls that I would want to be friends with anyway,” she explained in the interview. “So it’s always a good time.”

From following her content, we can attest: Earle talks to the camera much like we would speak to a friend. And her vulnerability and honesty is paying off in a big way.

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