Alix Earle Shares GRWM Glam Ahead of Friend’s ’25 Hour’ Birthday Party

The content creator celebrated her friend’s special day by pulling a stylish all-nighter.

Alix Earle / Alexander Tamargo/Getty Images for Sports Illustrated

Alix Earle and her friend certainly know how to party.

The 25-year-old content creator, model and Dancing With the Stars Season 34 runner-up took to Instagram today, Jan. 31, to share her latest “Get Ready With Me”-style video with her 5.4 million loyal followers. However, as she opened the clip, she revealed some information about her plans that shocked those of us with a strict 9 p.m. bedtime: Earle wasn’t simply prepping for a standard night out; she was prepping for a 25-hour-long birthday party.

“Last year, for my best friend Sally’s birthday party, she did 24 hours because she was turning 24,” Earle explained. “And... I don't know how we got here. We have 25 hours straight of activities.”

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The content creator did her makeup as she walked viewers through the crew’s plans for the event, which began this morning at 9 a.m. and is slated to end at 10 a.m. on Sunday, Feb. 1. The schedule included pilates, a “boat day,” dinner and a night of dancing in the Sunshine State. “I think we’re going to three different clubs tonight,” she added. “That’s the great thing about Miami: everything stays open pretty much 24 [hours].”

For her dedicated party-day glam, Earle began with an intense contour moment using a cream stick on her cheeks, forehead and neck. She blended everything out before moving on to concealer, using the lighter shade under her eyes and for any stubborn spots, blending everything out for a natural-looking matte finish.

She then used what appeared to be the fan-favorite rhode Pocket Blush Buildable Hydrating Cream Blush, tapping the lush pink shade onto the apples of her cheeks with her fingertips. Setting everything with powder and a fluffy brush, she lined her lips in a muted pink, curled her eyelashes and topped them off with mascara.

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As the GRWM video wrapped up, Earle also noted that she and her friends would be live posting throughout the entire experience, sharing photos to their Instagram stories for fans to follow along. Naturally, we weren’t the only ones in awe of the group’s commitment to the bit, with several fans sounding off in the comment section:

“I love this but are naps allowed,” Shannon St. Clair asked.

“You’re a good friend bc it would be a hard no for me 😂,” Hailey Rae Ostrom noted.

“as soon as i turned 25 i stopped behind able to stay out past 11😭,” one user joked.

“Having a jam packed Monday after all of that is crazyyyy workkkkk 😂,” another added, referencing Earle’s comments in the video about an exciting interview she had planned for her show Get Real With Me.

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