SI LifeStyle

This Is the No. 1 Makeup Product Cindy Kimberly Can’t Live Without

The clothing brand designer shared her glam secrets with ‘Vogue España.’

Ananya Panchal

Cindy Kimberly.

Cindy Kimberly.

Beauty guru Cindy Kimberly is spilling all her makeup tips. The 2022 SI Swimsuit model appeared in a recent Vogue España interview and shared what’s in her teeny tiny purse: lipstick and her phone. She admitted without hesitation that if she could choose one, the lipstick would win.

“I don’t really like natural lips,” she said in Spanish. “Even if I’m not wearing makeup, I’ll still have full lipstick on.”

The LOBA by Cindy Kimberly clothing brand founder and designer, who is of Spanish and Indonesian descent and grew up in the Netherlands, shared another hack in the video. The 24-year-old used a deep brown eyeliner pencil as lip liner, and it was the perfect shade to create a pouty matte lip look.

She applied the darker side of the Charlotte Tilbury Matte & Metallic Double Ended Eyeliner in the shade “Copper Charge” ($32). 

Vogue España filmed her glam process as she got ready for The Pot-au-Feu premiere at the Cannes Film Festival. In addition to the burgundy lip liner, she opted for shimmery eyelids, a winged eyeliner moment and rosy cheeks.

Kimberly often does her own makeup for major events—and shares the looks on Instagram or TikTok.

“I can do a full diva face myself in 10 minutes—but today it’s going to take me a couple of hours,” she said. “I really enjoy it, and if I’m not doing it myself, I feel like I’m missing something.”

She donned a gorgeous self-designed pink strapless gown for the event and styled her hair into 1950s-inspired structured waves.

Shop the LOBA collection exclusively at revolve.com, and check out our favorite pieces from the line here.

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Ananya Panchal
ANANYA PANCHAL

Ananya Panchal is a writer on the Lifestyle and Trending News team for SI Swimsuit, where she covers fashion, beauty, pop culture and the internet’s favorite personalities and trends. She joined the brand in 2022 after roles at Bustle, the San Francisco Chronicle and the TODAY Show. Panchal loves to write about fashion in all its forms—from standout runway moments and evolving street style to the best accessories to elevate each season’s wardrobe (she rarely goes anywhere without a stack of jewelry and a coffee in hand). A self-proclaimed beauty fanatic, she’s always on the hunt for must-have products and loves breaking down viral trends. Her favorite series at the moment is spotlighting female founders and the stories behind the brands they’ve built—especially those shaping the future of fashion, wellness and tech. She is based between New York City and San Francisco and, when she’s not writing, can be found rewatching One Tree Hill, playing sudoku, trying new restaurants or ranking her favorite Disney Channel Original Movies. She holds a bachelor’s degree in communications and journalism with a minor in criminal justice from Boston University.

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