Olivia Rodrigo Is Pretty in Peach in Behind the Scenes Shots From Latest Luxury Ad

The singer rocked out in an all-orange ensemble for her new fragrance ad with this celeb-approved designer brand.

Olivia Rodrigo / Taylor Hill/FilmMagic/Getty Images

It might be “brutal out here,” but it looks like Olivia Rodrigo is feeling pretty peachy lately.

The pop sensation took to Instagram this week to share her latest ad with designer beauty brand Lancôme, for whom she became a brand ambassador in 2024. At the time of the partnership’s announcement, Rodrigo said in a press release, “Embracing your individuality is so important in beauty since there are many unrealistic expectations placed on young women today. Lancôme is an iconic and timeless brand that promotes beauty from within, and I am honored to be part of their family.”

And that individuality was on full display for her latest ad with the beauty powerhouse, where the singer ditched her usual cool-toned purple palette to embrace her warmer side while promoting the brand’s Idôle Peach ‘N Roses Eau de Parfum.

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Orange is the new purple

The original ad was shared by the brand on Instagram earlier this week, and Lancôme has since followed up with multiple behind the scenes posts detailing the shoot with the superstar. For the occasion, Rodrigo wore a ribbed orange mini dress featuring long sleeves and a mockneck cut, fully embracing the “Peach ‘N Roses” vibes. She accessorized with a pair of nude open-toed heels, some dainty gold jewelry and, of course, a juicy peach.

Her signature dark hair was left down for the ad, and her makeup was a mix of nudes and corals to match the warm palette of her ensemble. In one behind the scenes video clip, the artist prepared for her next take while describing the luxury scent, saying, “it smells like berries and peaches with, like, a hint of rose. It’s so light and airy and fresh. You have to try it.”

Fashion-wise, the color orange has been everywhere recently, mainly due to its popularity during the recent Marty Supreme press tour. The Oscar-nominated film saw stars like Timothée Chalamet, Kylie Jenner and Gwyneth Paltrow spotlighting the shade, bringing orange back into the conversation as a go-to color for winter.

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Shop the scent

If you’re looking to get your hands on the latest fragrance by Lancôme, we have good news: you can shop it right now! And honestly, who couldn’t use a little peach to brighten up their winter gloom?

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Idôle Peach ‘N Roses Eau de Parfum

Idôle Peach ‘N Roses Eau de Parfum / Lancôme

Similar to Rodrigo's description, the brand itself notes the fragrance is “a bright & transportive fruity floral perfume that captures the irresistible ‘first-bite’ juiciness of a perfectly ripe peach,” and it’s just in time for spring. It is also currently available in three different sizes: 0.8 fl oz ($66), 1.7 fl oz ($122) and 3.4 fl oz ($149).

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