Pamela Anderson Teams Up With Aerie for ‘100% Real’ Campaign: Shop Our Picks

The campaign features a multitude of chic, timeless pieces designed for everyday wear.

Pamela Anderson | Courtesy of Aerie

Pamela Anderson’s latest brand collaboration is all about authenticity.

On Thursday, March 26, the beloved actress was revealed to be the star of Aerie’s latest clothing campaign. Highlighting “100% real” models with “no AI-generated bodies, no AI-generated people,” the collection features chic, comfortable pieces for everyday that don’t sacrifice that signature Aerie style.

Alongside a sunny photo shoot, Anderson also appeared in a video for the brand. In the clips, she directly referenced the AI issue, prompting a machine to create models for the campaign. Disappointed with the inauthentic results, the actress asked the unnamed AI to “make [the models] feel... real.” The ad then cut to the models joining Anderson on a vibrant set, where the group posed together in several of the sleek outfits.

“Known as a cultural force who has reclaimed her narrative and image entirely on her own terms, Pamela Anderson is a natural partner for Aerie's declaration that real matters,” the brand wrote in a statement shared with SI Lifestyle. “100% Aerie Real is not a one-off campaign message; it is a renewed expression of Aerie’s longstanding pledge, and will show up as a throughline across every touchpoint. This is the next defining chapter for the brand—and it starts today.”

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Shop the campaign

The entire Aerie Real collection is definitely worth a peek, so you can decide which pieces will work best with your wardrobe, but we’ve gone ahead and gotten a head start for you by selecting a few of our personal favorite pieces featured in the campaign!

AE Chenille Cardigan Sweater ($54.95)

AE Chenille Cardigan Sweater | American Eagle / Aerie

We firmly believe that one person can never have too many cardigans. Available in six colors from sizes XXS through XXL, the AE Chenille Cardigan Sweater is the definition of a “closet staple piece.” Throw it over a basic tank top with a pair of jeans if you’re on the go, or layer it over a spring-friendly tee and skirt combo—like Anderson did in her shoot—for an effortless, laid back look.

Aerie Ready To Ruffle Tiered Midaxi Skirt ($64.95)

Aerie Ready To Ruffle Tiered Midaxi Skirt | American Eagle / Aerie

Caught somewhere between “midi” and “maxi” lengths, the Aerie Ready To Ruffle Tiered Midaxi Skirt is a quick way to elevate any casual day look. With four colorways to choose from, including a deep green, a classic black, a toasted khaki and the ivory shade Anderson styled, the bottoms boast an elastic waistband for stretch and comfort and double-lining to ensure nothing peeks through.

Aerie Go-To Sweatshirt ($64.95)

Aerie Go-To Sweatshirt | American Eagle / Aerie

This comfy-cozy sweatshirt is called a “go-to” for a reason. Also available in a multitude of colors and patterns—including the blue and white striped option Anderson was photographed in for the campaign—this is precisely the type of layering option you’ll find yourself reaching for again and again this season.

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