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From Glam to Daring: Sydney Sweeney’s Show-Stopping ‘Echo Valley’ Press Tour Looks

The 27-year-old has been on a roll of fashionable looks for the release of her Apple TV+ movie.

Natalie Zamora

Sydney Sweeney at the European ‘Echo Valley’ premiere
Sydney Sweeney at the European ‘Echo Valley’ premiere / Henry Nicholls/AFP/Getty Images

2025 is another big year for Sydney Sweeney as she travels the world to promote her latest projects. Most recently, the Euphoria star embarked on a press tour for her new Apple TV+ movie Echo Valley, which just began streaming on Friday, June 13.

The thriller, directed by Michael Pearce, also stars Julianna Moore, Domhnall Gleeson, Kyle MacLachlan and Fiona Shaw. Sweeney plays Moore’s daughter, who returns home to their farm under distressing—and mysterious—conditions.

While making stops in New York and London, the 27-year-old has channeled many aesthetics, leaning into high glamour and sophistication while also adding a trendy, sexy spin on classic ensembles. Here are six of our favorite looks she wore while promoting her new release.

Earlier this month, Sweeney stepped out in a dramatic scarlet gown fit for a queen at the New York City premiere of Echo Valley. The custom Vera Wang dress featured a snatched corset bodice and a sweetheart neckline, an extravagant full skirt and gathered fabric detailing at the waist. Red is definitely a color she should wear more of.

Sydney Sweeney steps out in New York City
Sydney Sweeney steps out in New York City / XNY/Star Max/GC Images/Getty Images

Her whirlwind trip to New York was not long, but it was full of multiple fabulous outfits. While photographed walking through the streets of Manhattan for her appearance on Good Morning America, Sweeney went for a nautical yet edgy office chic look from Coperni, including a black vest, a white pleated flowy mini skirt and tall black leather heeled boots. She also accessorized with a matching black handbag and sunglasses.

Sydney Sweeney steps out in New York City
Sydney Sweeney steps out in New York City / Jose Perez/Bauer-Griffin/GC Images/Getty Images

Also in New York City to promote Echo Valley, Sweeney’s fashion—I mean press—tour included this fashion-forward brown blazer mini dress and matching tie that screams corpcore perfection. An archival Jean Paul Gaultier ensemble, the actress flaunted her toned legs in brown leather closed-toe kitten heels, also accessorizing with a brown handbag and blue-tinted sunglasses.

Another highlight of her press tour this month included a stop at The Tonight Show Starring Jimmy Fallon, where Sweeney donned a black bustier strapless gown from McQueen with gorgeous diamond detailing on the neckline and a sultry keyhole feature at the chest. She kept the rest of her look simple with black closed-toe heels and minimal jewelry.

While on the show, Sweeney also teased what fans can expect from Euphoria season 3, telling Fallon, “Cassie is crazy,” referring to her character.

For another talk show appearance this month, Sweeney stopped by The Kelly Clarkson Show, where she chatted all about Echo Valley, her dog Sully and more. Taking on another office chic look, she wore a long ivory plunging blazer and matching shorts from Mugler, accessorizing with black closed-toe heels again. She’s been business casual glam for her daytime events, while bringing the drama to her nighttime appointments. Speaking of…

Sweeney’s most recent head-turning look on her press tour took place at the European premiere of Echo Valley in London, where she channeled ultimate princess vibes on the carpet. Going with old Hollywood glamour this time, she wore a stunning light blue halter-neck gown by Miu Miu featuring another keyhole detail at the chest. Cinderella, who? Sweeney seriously looked like she stepped out of a fairytale with this ensemble.

We always love to follow along with press tour looks, especially when it comes to someone as fashionable as Sweeney.

Stream Echo Valley right now on Apple TV+.

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Natalie Zamora
NATALIE ZAMORA

Natalie Zamora is a leader in the digital media space who specializes in entertainment and lifestyle topics. After graduating from Rutgers University, where she majored in English and minored in Cinema Studies, she currently works as the VP of Entertainment Content, FanSided/SI Swimsuit at Minute Media. In addition to SI Swimsuit, her work can also be found on sites such as Winter is Coming, Mental Floss, and more. With a deep passion for pop culture, Natalie has her finger on the pulse of trending topics and loves to keep up with her favorite celebrities.

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