Alix Earle Is Victoria’s Secret’s Latest It Girl and We Are Obsessed With the Photos

The TikTok star and University of Miami student is making her mark as an influencer and model.
Alix Earle.

Alix Earle.


Alix Earle is making major moves. The TikTok star signed with United Talent Agency last month after skyrocketing in popularity over the past year. She has grown her social media fanbase to 7.3 million followers across the video-based platform and Instagram, and she just starred in a Festival Edit campaign for Victoria’s Secret.

@alix_earle is that girl,” the brand captioned its montage IG post on April 6 of Earle in several different outfits. “And her festival-ready selections will grant you VIP admission (even if your wristband says otherwise). Plus, enjoy FREE 2-day shipping on $50+ orders to ensure your look arrives on time.”

The University of Miami student, who recently attended the Ultra Music Festival, shared some still snapshots from the collaboration.

“So this happened … @victoriassecret,” she wrote.

“To say we’re obsessed is an understatement,” the lingerie brand commented.

“This collab is breaking the internet,” one fan aptly noted.

“You’re. Just. That. Girl. 👏👏👏,” added Natalia Garibotto.

The 21-year-old wore the Floral Embroidery Cap-Sleeve Corset Top ($89.95), the Shine Strap Lace Crotchless Teddy ($79.95) in luscious lavender and the black Lace-Up Corset Teddy ($79.95).

Shop the entire Festival Edit collection here.

Earle recently modeled a clothing line with Forever 21 and Juicy Couture and launched a workout supplement with Amino Lean Energy. Before she began partnering with brands, the New Jersey native had the unique ability to candidly speak about a product that she genuinely loves on social media and sell it out in minutes—creators and analysts call it the “Alix Earle effect.”

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Ananya Panchal

ANANYA PANCHAL

Ananya Panchal is a NYC-based Lifestyle & Trending News writer at SI Swimsuit. Before joining the Swim team, the Boston University Alum worked for culture & entertainment beats at Bustle, The San Francisco Chronicle and the TODAY Show. When Ananya is not writing or doom-scrolling on social media, she can be found playing sudoku, rewatching One Tree Hill or trying new restaurants. She's also a coffee and chocolate (separately) enthusiast.