SI LifeStyle

Alix Earle Is Victoria’s Secret’s Latest It Girl and We Are Obsessed With the Photos

The TikTok star and University of Miami student is making her mark as an influencer and model.

Ananya Panchal

Alix Earle.

Alix Earle.

Alix Earle is making major moves. The TikTok star signed with United Talent Agency last month after skyrocketing in popularity over the past year. She has grown her social media fanbase to 7.3 million followers across the video-based platform and Instagram, and she just starred in a Festival Edit campaign for Victoria’s Secret.

“@alix_earle is that girl,” the brand captioned its montage IG post on April 6 of Earle in several different outfits. “And her festival-ready selections will grant you VIP admission (even if your wristband says otherwise). Plus, enjoy FREE 2-day shipping on $50+ orders to ensure your look arrives on time.”

The University of Miami student, who recently attended the Ultra Music Festival, shared some still snapshots from the collaboration.

“So this happened … @victoriassecret,” she wrote.

“To say we’re obsessed is an understatement,” the lingerie brand commented.

“This collab is breaking the internet,” one fan aptly noted.

“You’re. Just. That. Girl. 👏👏👏,” added Natalia Garibotto.

The 21-year-old wore the Floral Embroidery Cap-Sleeve Corset Top ($89.95), the Shine Strap Lace Crotchless Teddy ($79.95) in luscious lavender and the black Lace-Up Corset Teddy ($79.95).

Shop the entire Festival Edit collection here.

Earle recently modeled a clothing line with Forever 21 and Juicy Couture and launched a workout supplement with Amino Lean Energy. Before she began partnering with brands, the New Jersey native had the unique ability to candidly speak about a product that she genuinely loves on social media and sell it out in minutes—creators and analysts call it the “Alix Earle effect.”

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Ananya Panchal
ANANYA PANCHAL

Ananya Panchal is a writer on the Lifestyle and Trending News team for SI Swimsuit, where she covers fashion, beauty, pop culture and the internet’s favorite personalities and trends. She joined the brand in 2022 after roles at Bustle, the San Francisco Chronicle and the TODAY Show. Panchal loves to write about fashion in all its forms—from standout runway moments and evolving street style to the best accessories to elevate each season’s wardrobe (she rarely goes anywhere without a stack of jewelry and a coffee in hand). A self-proclaimed beauty fanatic, she’s always on the hunt for must-have products and loves breaking down viral trends. Her favorite series at the moment is spotlighting female founders and the stories behind the brands they’ve built—especially those shaping the future of fashion, wellness and tech. She is based between New York City and San Francisco and, when she’s not writing, can be found rewatching One Tree Hill, playing sudoku, trying new restaurants or ranking her favorite Disney Channel Original Movies. She holds a bachelor’s degree in communications and journalism with a minor in criminal justice from Boston University.

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