SI LifeStyle

Angel Reese Tapped As Mielle Organics Brand Ambassador

The NCAA basketball player and 2023 SI Swimsuit model boasts an estimated NIL valuation of $1.4 million.

Ananya Panchal

Angel Reese.

Angel Reese.

NCAA athlete and 2023 SI Swimsuit model Angel Reese was just named as the newest brand ambassador of textured hair-care brand Mielle Organics. The 21-year-old LSU basketball star, who led the LSU Tigers to their first-ever women’s basketball championship earlier this year, has been on a roll over the past few months.

Reese was named Most Outstanding Player of the Final Four tournament and has signed name, image and likeness (NIL) deals with brands including Bose, Outback Steakhouse and Mercedes-Benz of Baton Rouge. Her total NIL valuation is estimated at $1.4 million, according to On3.

As part of her new role with Mielle Organics, Reese will promote the brand’s products online—to her 4.3 million followers across Instagram, TikTok and Twitter—as well as at in-person events. The Bayou Barbie also will create a curated limited-edition pack of her favorite Mielle items later this year, according to Women’s Wear Daily.

“We selected Angel as a brand ambassador because our goal is to bridge the gap between sports and the beauty space,” Mielle founder and CEO Monique Rodriguez said in a statement. “The confidence, boldness and resilience she embodies on and off the court are some of the qualities we look for when we choose brand ambassadors—she’s inspirational.”

Reese, who was photographed by Yu Tsai in Los Angeles earlier this year, told WWD that she has been using Mielle products on and off the court for years. She noted that she’s “proud” to represent a brand committed to “uplifting women, giving back and changing norms.”

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Ananya Panchal
ANANYA PANCHAL

Ananya Panchal is a writer on the Lifestyle and Trending News team for SI Swimsuit, where she covers fashion, beauty, pop culture and the internet’s favorite personalities and trends. She joined the brand in 2022 after roles at Bustle, the San Francisco Chronicle and the TODAY Show. Panchal loves to write about fashion in all its forms—from standout runway moments and evolving street style to the best accessories to elevate each season’s wardrobe (she rarely goes anywhere without a stack of jewelry and a coffee in hand). A self-proclaimed beauty fanatic, she’s always on the hunt for must-have products and loves breaking down viral trends. Her favorite series at the moment is spotlighting female founders and the stories behind the brands they’ve built—especially those shaping the future of fashion, wellness and tech. She is based between New York City and San Francisco and, when she’s not writing, can be found rewatching One Tree Hill, playing sudoku, trying new restaurants or ranking her favorite Disney Channel Original Movies. She holds a bachelor’s degree in communications and journalism with a minor in criminal justice from Boston University.

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