Paulina Porizkova Praises This Retailer for Age-Inclusive Swimwear Campaign

Paulina Porizkova.Jamie McCarthy/Getty Images

Model and author Paulina Porizkova is known for using her platform to speak out against ageism. On Wednesday, the SI Swimsuit legend shared a refreshing photo on Instagram of an age-inclusive swimwear campaign she spotted in her local Target store.

In the snapshot Porizkova shared, she stood next to the in-store advertisement, which depicted an older woman with a short blonde pixie cut in a hot pink Kona Sol two-piece swimsuit. Porizkova stood next to the display and grinned as she pointed at it.

“First day back on the West coast-and given Jeff and I have started cooking together almost nightly-we needed to implement some additions to his kitchen wares. And on the way to the kitchen department- we passed this,” the two-time SI Swimsuit cover star wrote in her caption. “Bravo Target for showcasing women of all colors, sizes, AND ages - ESPECIALLY IN BIKINIS! Now I have to buy a bikini at Target!”

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A post shared by Paulina Porizkova (@paulinaporizkov)

Many of Porizkova’s 1.1 million followers joyously piped in to the comments section to remark on the brand’s inclusive advertisements.

“I can only speak for myself but I have to applaud you and the voice you are giving us girls at our age, you are just amazing, thank you 😊,” one fan remarked.

“She is so lovely!” another user added. “As a 72 year old fairly fit woman this does my heart good!!!❤❤🔥🔥👏.”

“I would honestly flip out if I was walking through Target and I saw Paulina Porizkova shopping for a garlic press,” someone else quipped.

“Sounds like a partnership and campaign coming!” an additional follower manifested.