Paulina Porizkova Praises This Retailer for Age-Inclusive Swimwear Campaign

The model and author took to Instagram to shout out the popular brand.
Paulina Porizkova

Paulina Porizkova. 

Model and author Paulina Porizkova is known for using her platform to speak out against ageism. On Wednesday, the SI Swimsuit legend shared a refreshing photo on Instagram of an age-inclusive swimwear campaign she spotted in her local Target store.

In the snapshot Porizkova shared, she stood next to the in-store advertisement, which depicted an older woman with a short blonde pixie cut in a hot pink Kona Sol two-piece swimsuit. Porizkova stood next to the display and grinned as she pointed at it.

“First day back on the West coast-and given Jeff and I have started cooking together almost nightly-we needed to implement some additions to his kitchen wares. And on the way to the kitchen department- we passed this,” the two-time SI Swimsuit cover star wrote in her caption. “Bravo Target for showcasing women of all colors, sizes, AND ages - ESPECIALLY IN BIKINIS! Now I have to buy a bikini at Target!”

Many of Porizkova’s 1.1 million followers joyously piped in to the comments section to remark on the brand’s inclusive advertisements.

“I can only speak for myself but I have to applaud you and the voice you are giving us girls at our age, you are just amazing, thank you 😊,” one fan remarked.

“She is so lovely!” another user added. “As a 72 year old fairly fit woman this does my heart good!!!❤❤🔥🔥👏.”

“I would honestly flip out if I was walking through Target and I saw Paulina Porizkova shopping for a garlic press,” someone else quipped.

“Sounds like a partnership and campaign coming!” an additional follower manifested.

Cara O’Bleness


Cara is a trending news writer/editor for Sports Illustrated Swimsuit. A passionate writer and editor with more than 10 years of experience in print and online media, she loves storytelling and believes that words have the power to change the world. Prior to joining the team, Cara worked as a writer and editor across a number of content verticals, including food, lifestyle, health and wellness, and small business and entrepreneurship. In her free time, Cara loves reading, spending time with her family and making her way through Michigan’s many microbreweries. She is a graduate of Michigan State University's School of Journalism.