Renee Noe Launched Noe Bad Vibes Run Club to Create Community for Women

The influencer and model shares how she built her brand and created the most positive, uplifting and sweet community of girls.
Renee Noe

Reneé Noe.

Influencer and model Renee Noe launched her all-women run club, Noe Bad Vibes, less than a year ago, with little to no athletic background.

“I actually was the least athletic person ever,” the 22-year-old admits. “I never did sports in high school. I didn’t play sports in college. I literally did not do any sort of physical activity.”

When she met her husband a few years ago, he was training for a 100-mile ultramarathon, and, during quarantine, when the world shut down, Noe’s college went online. She was itching to get outdoors, so Noe decided to give running a try. She started with just a quarter-mile, then a half-mile, then a full-mile and worked her way up.

“I was like, ‘Oh my gosh, I’m building endurance, I can do this.’ [I] just tried to push myself more and more every day. Then I did a half marathon, then I did a marathon, then it just kind of became my life. I never want anyone to think that I’m that ultimate [runner]. I’m not an Olympian. I’m never going to be that person who’s running like 5-, 6-minute miles and doing all these crazy races,” she shares. “That’s why I created Run Club. Come at whatever pace you want. Come and just walk, bring your baby in the stroller, bring your dog. Just move your body on a Saturday morning with us. That’s kind of why I created it, because that’s where I’m coming from.”

Building a community

The Utah native began creating content during the pandemic and would film her medium-distance runs to document her journey with building stamina, in addition to giving brands like Hoka and Nike free promotions with her fun and colorful running outfits and sneakers. It was only about a year ago when influencing became a financial opportunity for her.

But, it’s never been about the money—Noe’s main source of income is modeling. Rather, it was about creating a community and bringing other like-minded, positive, free-spirited girls who just love spending time outdoors together.

Renee Noe

Reneé Noe.

The first run club

The Southern California resident first got the idea to host a run club meeting when there was talk about certain states making a legislative decision to ban TikTok. Noe got scared and thought she was going to lose the tiny but mighty following and community that she had created—so she decided to finally meet some of her followers in real life.

“I had created this community, but I was like, ‘What was the point of this if it’s just gone now?’ I needed to meet my [followers] in real life, because I felt a strong connection to my girls,” she says. “I try and answer every DM, I try and answer every comment, that is something that is super important to me. I would way rather have a tight community than be growing to millions of followers per year.”

She mentions that just under 20 girls came to the first run club meeting. Noe created a private Instagram account and stayed up all night accepting requests from those who wanted to join. She notes that the private IG is for safety purposes, and she personally checks each follow request because that platform is where she posts the route, time and details of each run.

“It was such a surreal experience. We all took a picture together and I was like, this is insane,” she recalls. “It was also rainy and snowy and 30 degrees. I was like, ‘Why are you guys here?’ I remember sitting in my car [after] and just crying [out of joy and gratitude].”

Creating community

Her most recent run club meeting in Arizona was just under 300 people. Moving forward, they have to cap groups at around 250 members, because in most places you need a permit to run in a group larger than that.

Noe admits that she still gets nervous before each meeting, despite having done so many and feeling so close to her fans. She feels pressure to be in high spirits, does her best to ensure everyone has a great time and prays that no one gets hurt and the entire run is super safe.

“[After leaving the run club] I would hope that everyone would feel the way that I feel every time. I wish honestly everyone in the world could feel it. It’s so uplifting. You feel so fulfilled. You feel so much purpose,” she explains and adds that the goal of her platform is to feel purpose and help others feel a sense of belonging, too. “It’s the start of your morning, the start of your weekend. I get to have you this amazing rest of my day because I started my day off running with amazing people with smiles, with bright colors. There’s just nothing wrong or negative here.”

What’s next

“My goal for this year is to do [a run club in partnership] with a brand and just have warehouses [or] headquarters so we can have thousands of people,” she adds, noting that taking the run club international is also a dream for 2024.

Immediately in the pipeline, however, is creating some cute, comfortable and, of course, running-friendly Noe Bad Vibes merchandise.

Run Club FAQs

How long does each run club last?

Usually around three to four hours, including the meet-and-greet at the beginning and end, as well as some opportunities to take photos and create TikToks.

The run itself is usually in a park or nature trail and the group runs two miles out, turns around and completes two miles back to keep it easy and feasible for any skill level.

The run usually happens in three groups, to stagger out the amount of people on the trail at once, and Noe does “whatever it takes” to run a bit with each group. She travels back and forth across the trail, slowing down and picking up speed to try and chat with every single girl.

What time does it begin?

It depends on the location and weather. On a really hot day, Noe will begin around 8 a.m., but on a warmer day the running will start at 10 a.m. Run clubs are always on a Saturday morning.

Can I still join and meet Renee if I don’t want to run?

Yes! Noe and her husband, Connor Noe, always post on their story, as well as the private IG account, in the days leading up to a run club asking for volunteers. Those who don’t want to participate in the run can respond and find a way to help.

Can I come alone? Can I come in a group?

Yes and yes! Tons of girls come alone or in groups with their friends. Young fans bring their moms, and mom fans bring their daughters. No matter who you are, or where your skillset is, it’s always a good time. And, you might just walk away with some brand new BFFs who live in your city—it happens at almost every run club meeting, Noe says.

Renee’s running favorites

Shoes: Hokas, of course. But specifically the Mach 5’s ($140) right now.

Shorts: Nike AeroSwift, ($80). She has them in every single color offered.

Tops: Lululemon Swiftly Tech Long-Sleeve Shirt 2.0 ($78)

Sports bra: Nike Swoosh Medium Support ($30.97), with the pads taken out.

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Ananya Panchal


Ananya Panchal is a NYC-based Lifestyle & Trending News writer at SI Swimsuit. Before joining the Swim team, the Boston University Alum worked for culture & entertainment beats at Bustle, The San Francisco Chronicle and the TODAY Show. When Ananya is not writing or doom-scrolling on social media, she can be found playing sudoku, rewatching One Tree Hill or trying new restaurants. She's also a coffee and chocolate (separately) enthusiast.