SI LifeStyle

Katie Austin Launches New and Improved Fitness App With Rebrand

The SI Swimsuit model teased the news before making the announcement.

Cara O’Bleness

Katie Austin

Katie Austin.

Certified fitness trainer Katie Austin just unleashed something major on The Katie Austin Program. She completed a full rebrand of her app, which offers more than 230 home workouts, over 100 healthy recipes and a supporting community of fellow health and wellness fanatics.

The SI Swimsuit model shared the exciting news in a Wednesday Instagram post.

“This is a huge moment of evolution for me. And honestly, a growing up moment... I’ve been thinking for years how to evolve my brand into the woman I’ve become and it’s finally here,” she wrote. “Thank you guys for sticking by my side and supporting me.”

“I feel like I’ve grown up beside so many of you. I’ve been in the fitness industry truly my whole life, so this rebrand gives me a little born again moment:) I feel refreshed, energized, and more passionate than ever,” she continued.

Before the big announcement, Austin hinted that something major was coming to her app on Tuesday.

The IG carousel included several images of the model wearing a brown two-piece workout set and white athletic sneakers as she posed and stretched. Austin tagged her hairstylist, Becca Mader, who pulled the health coach’s brown locks back into a ponytail with several face-framing pieces left out and loosely curled. Makeup artist Alyssa Marie gave Austin natural-looking glam in the photos snapped by Niki Cram.

“show up as the person you want to become🤝 future YOU should be the goal, not anyone else,” she wrote in her caption. “something NEW is coming so soon to the @katieaustinapp - stay tuned!💫.”

Plenty of Austin’s followers quickly chimed into the comments section.

“Cannot wait!!! 👏👏👏,” Kristen Louelle Gaffney gushed.

“SO EXCITED!!!!!!!” added Austin’s mother, fitness guru Denise Austin.

Austin also shared a brief clip on her app’s official IG account the same day and teased the forthcoming news by unveiling her brand-new logo.

“SO PROUD OF YOU!!!!” wrote 2021 SI Swim Search finalist Gabriella Halikas.

“Always fun to rebrand 🧐👏🥳,” Danielle Gray said.

“So exciting, Katie! 👏👏👏,” another person added.

“When are you going to make a workout clothing line?? 🤩,” a follower inquired.

Austin will return to the SI Swimsuit Issue this spring for her third consecutive year. Check out some behind-the-scenes content from the model’s 2023 photo shoot in the Dominican Republic here.

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Published
Cara O’Bleness
CARA O’BLENESS

Cara is a trending news writer/editor for Sports Illustrated Swimsuit. A passionate writer and editor with more than 10 years of experience in print and online media, she loves storytelling and believes that words have the power to change the world. Prior to joining the team, Cara worked as a writer and editor across a number of content verticals, including food, lifestyle, health and wellness, and small business and entrepreneurship. In her free time, Cara loves reading, spending time with her family and making her way through Michigan’s many microbreweries. She is a graduate of Michigan State University's School of Journalism.

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