Hailey Bieber’s Rose Red Blush Is the Perfect Hue for Spring: Get the Look

Hailey Bieber has officially spoken, and spring’s hottest blush color is a far cry from a soft, pastel pink. The 29-year-old model and entrepreneur has officially put her stamp of approval on bright red blush—and her fans can’t get enough of the statement-making hue.
Bieber’s skincare brand, Rhode, announced two brand-new hues of its viral Pocket Blush, including its first-ever red blush, on Wednesday, March 4. Just days later, Bieber showcased exactly how she blends the new “Teacup” and “Candy Apple” hues together for an incredibly flushed and flirty look.
“playing with new spring colors 🌺🌸🌷🌹,” Bieber captioned a TikTok in which she applied what appeared to be both of Rhode’s new blush colors to her cheekbones and across her nose. In just a matter of days, her March 6 Instagram carousel of snaps showcasing her springtime glam have garnered more than 1.3 million likes as of press time.
“i love your face so much,” Now You See Me: Now You Don’t actress Ariana Greenblatt gushed in the comments.
“Pretty mama ♥️,” Rhode’s chief brand officer Lauren Ratner cheered.
“Divine beauty 😍,” another user wrote.
“you are my little strawberry 🍓,” another fan stated.
“That's my baby, she's iconic 👠👸❤️,” someone else added, quoting husband Justin Bieber’s 2025 hit “GO BABY.”
“Lady in red 🍓❤️,” read another comment.
To channel Bieber’s flushed cheeks, shop the new Rhode blush products below.
Minute Media may earn a small commission from your purchase at the following links.
Pocket Blush in “Teacup,” $25 (rhodeskin.com)

Rhode’s cream blushes blend seamlessly into skin, and the new raspberry colorway offers a flirty dose of dark pink pigment for your cheeks. Try blending it with the following hue to get results just like Bieber’s.
Pocket Blush in “Candy Apple,” $25 (rhodeskin.com)

The first red blush in Rhode’s lineup, this pearly warm red color may look intimidating, but it can still be subtle, as the formula is buildable. Not only that, the brand’s Pocket Blush products are formulated for long wear and don’t leave skin feeling greasy or sticky.
Meanwhile, a few fans in the comments section of Bieber’s TikTok called out the compact blush brush she used to apply color to her cheeks. Several hypothesized that perhaps the tool is a soon-to-be-released product from Rhode.
“And the brush?? 🥹🫣 we need it ✨✨,” one person begged.
“We need that brush haileyyyyyy,” someone else concurred.
“When the brush coming out,” another user inquired.
More fashion and beauty content

Cara is a trending news writer/editor for Sports Illustrated Swimsuit. A passionate writer and editor with more than 10 years of experience in print and online media, she loves storytelling and believes that words have the power to change the world. Prior to joining the team, Cara worked as a writer and editor across a number of content verticals, including food, lifestyle, health and wellness, and small business and entrepreneurship. In her free time, Cara loves reading, spending time with her family and making her way through Michigan’s many microbreweries. She is a graduate of Michigan State University's School of Journalism.