Alix Earle’s Fans Are Working Overtime to Figure Out Her New Business Venture

Something big is coming from Alix Earle, and the content creator’s fans are determined to figure out what the 25-year-old mogul’s latest venture is.

Earle has been dropping hints for days, starting with the creation of brand-new Instagram and TikTok accounts, @wtfisalixdoing, which saw their first posts on Wednesday, March 18. While the inaugural post on the Instagram page featured a mood board, the TikTok account included a video of Earle talking about the “big secret” she’s been keeping related to her new business.

Ever since then, fans have been chiming into the comments section of the mysterious social media account’s posts, as well as those on Earle’s personal page, to share their predictions about what kind of company she is launching.

On Saturday, March 21, a puzzle piece billboard was erected in New York City that read “We’re about to bare it all—a big secret is breaking out, one puzzle piece at a time.” The display encouraged fans to follow @wtfisalixdoing in order to “Be the first to solve it.”

And today, Monday, March 23, pieces are slowly being added to the billboard to create the final image that will reveal Earle’s latest business venture. To add to the anticipation, Earle sent out puzzle pieces to friends and influencers, like Jake Shane and former Dancing With the Stars partner Val Chmerkovskiy, who are fueling the excitement by sharing them on their own social media pages.

As of the time of publish of this article, the mystery has not yet been solved, yet fans are flocking to the comments section in order to share their predictions before the puzzle is complete.

“100% skincare,” one person guessed.

“SWIMWEAR ALIXXX PLSSS,” someone else begged.

“Party girl skin care. For the girls who party a lot, wear a lot of makeup and don’t got time for a million products. I’m READYYYYY,” another user predicted.

“Waterproof skincare infused makeup,” one follower forecasted.

“Self tanner ?! Skincare ?! Makeup ?!” one more comment read, covering several bases.

“can it be a one stop shop ? swimwear, skincare, makeup, hair products like just give it all to us,” someone pleaded.

“About to have ai complete the image for me,” another fan quipped.

“WHATEVER IT IS YOU CAN HAVE MY MONEY,” soemone else stated.

Meanwhile, others have jumped into the comment section not to issue their predictions, but to praise Earle and her team for the incredible marketing campaign.

“this is genius marketing i’m obsessed,” one person stated.

“Marketing team strategy on point,” another fan concurred.

Even before Earle’s new social accounts were created late last week to tease the brand, fans have been predicting the University of Miami graduate will soon release a skincare line, based on these social media breadcrumbs.

Stay tuned for the final reveal!

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