Here’s Why Fans Think Alix Earle Is Launching a Skincare Line

Alix Earle’s recent TikTok post has fans hypothesizing that a new business venture might be in the content creator’s future.

In a video posted to the social media app on Wednesday, March 11, the 25-year-old New Jersey native shared an update on her “acne-prone skin progress.” Earle, who has built her career on candid “get ready with me” videos and content that keeps it real with her combined 13.8 million followers across TikTok and Instagram, has always been straightforward about her skincare struggles.

Yesterday’s update started out with Earle showing off her clear complexion sans beauty filter.

“There’s times when I just like really look at myself and like, I know I have scars and like things come and go,” she stated as she panned across her face for the camera. “This has never been a thing for me my entire life.”

She then brought up a photograph on the screen that showed her acne-marked skin at the end of February 2025 to showcase the noticeable difference. “You can really see the texture here,” Earle noted of another snapshot on screen.

“I was figuring out and switching my skincare products at the time to find the best routine,” she continued. “And then I would say like in April I landed on it, and I have been using the same things [ever since]. I don’t switch it up, I don’t change, I don’t add anything. That’s been really, really good for my skin. I know I’m always going to have to work on my skin, it’s never going to just be like, perfect, but for me, this is like the best it’s ever been.”

Earle doubled down in her caption, writing: “As someone who has struggled w their skin since middle school I couldn’t be happier with how my skin is doing. Keeping my skin clean & healthy rather than just trying to strip it down constantly has helped me make such improvements. Learned to love my real skin rather than fight it.”

Several of the Get Real With Me host’s fans chimed into the comments section to inquire whether or not Earle is subtly hinting at launching a skincare line of her own.

“The soft launch for the skincare line is iconic,” one person wrote.

“the soft launch to ur skincare line announcement😭,” someone else concurred.

“When’s the line out,” another follower asked.

“Is a new skincare line by Alix Earle about to drop 🫢🫢🫢,” read another comment.

Only time will tell whether or not this fan prediction comes to fruition, but we’d be the first in line for a skincare brand by Earle.

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